Apple Steps Further Into AR's Future

Apple this week accelerated its evolutionary path towards AR's fully-actualized future. Beyond standard iPhone-processing upgrades, a few moves directly accelerate AR: 5G and LiDAR. We unpack strategic takeaways.

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Will AR Advertising Reach $8 Billion by 2024?

Advertising is one of AR's leading revenue segments, growing from $509 million in 2019 to $8.02 billion in 2024 according to ARtillery Intelligence. But what's driving it and who's leading the charge? We break it down and name names.

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Oculus Quest 2 Review Roundup

By now, you've heard all about Oculus Quest 2. Given its price dip and specs bump, the VR world has been singing its praises. To commemorate the device reaching consumers' hands and heads this week, we're reprising our review roundup

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Will AR Shopping Inflect in a Post-Covid World?

Among "covid-advantaged" AR subsectors, shopping and commerce could be most primed. AR's value not only shines amidst covid-era retail lockdowns, it could also support post-Covid "touchless" retail. We examine the evidence.

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XR Talks: Breaking Down the Carmack Brain Dump

Facebook Connect (formerly Oculus Connect) highlights always include John Carmack's unfiltered and technically-nuanced address. Though it's long and deep, we've got you covered with summarized takeaways in this week's featured talk.

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Reality Bytes: Venmo, Singapore Airlines & AR for Dogs

What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations.

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