Will AR and VR account for $71 billion in annual revenue by 2021? Activate thinks so, projecting the biggest chunk of that total to go to enterprise AR, followed by consumer VR. But what's the reasoning behind these figures?
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How will mobile AR play out from here? ARCore could reach more users, but ARkit could be more monetizable though app revenue models. What's the better choice for users and developers? We unpack the full story in the latest report.
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Many success stories in VR adapt legacy competencies into this emerging area where the playbook is still being written. Digital Domain has taken a similar path by combining years of visual effects chops with new acquisitions.
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AR and VR will apply to lots of areas. But what about advertising? The opportunity is to bring more immersive capability to ads, such as checking out a new car. But how do advertisers feel about it today? We examine new survey data.
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Who’s using VR today? What are their motivations? What use cases and content categories resonate most? And for those uninterested in VR, what are their reasons? We tackle these questions in the latest ARtillry Briefs episode.
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ARkit and ARCore will democratize AR app development. But what’s being built so far? What's working? And what can we expect in the coming months?
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