What were spatial computing's biggest trends and events of 2019? A cross-section of the year's activity can be seen in the most popular AR Insider posts. So as 2019 winds down, we're spotlighting the year's most popular posts. Check them out here.
2020 SPATIAL PREDICTIONS: 'TRAINING WHEELS' WIN AR
2019 brought the harsh reality that most mainstream consumers aren’t as excited about AR (or don’t understand it) as its proponents are. Moving into 2020, winning apps will meet users halfway by tapping into their existing interests and familiarity.
Signals for AR penetration are buried in new Sensor Tower data that rank the most downloaded apps. When examining the list, it struck us is that 7 of the top 10 apps feature AR in some way. We unpack the results and strategic implications.
Snapchat holds the lead in active AR usage, meaning it has transferrable lessons. Snap’s Carolina Arguelles did just that at AWE Europe in a presentation packed with tactical advice. We unpack the takeaways in the third and final installment.
AR has seen its ups and downs. The excitement and expectations that consumed 2016 and 2017 were followed by a bad hangover in 2018 and 2019. So where does that leave us now? More importantly, where are we headed next? We look for signs.
As part of its ongoing quest to be a one-stop-shop for your AR knowledge, AR Insider now syndicates episodes of The AR Show podcast. Articles include summarized takeaways and embedded audio. It’s the best way to get smart fast on AR.
What's driving XR adoption? usage patterns? product strategies? revenues?
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