There's been lots of speculation about the imminent iPhone 8 (or "X") and iOS 11. Transformation Group's Shel Israel calls it the "trigger point" into the transformational era. To kick off the latest issue of his AR Business Weekly, Israel examine's ARkit's potential size and impact. READ MORE

VR’s promise isn’t just about being immersive. It also includes another important “I” word: intuitive. To eliminate interface devices that stand between us and the technology, we’re seeing intuitive inputs like hand tracking. READ MORE

This time it’s different. This was the underlying message from industry OG and Unity VR/AR-lead Tony Parisi when looking back at the past VR industry cycles that fell somewhat flat. This time it's all about infrastructure and audience. READ MORE

With any emerging tech, history has taught us that it's all about detecting openings for business opportunity and gaps in the value chain. And that process is all about being empowered through a knowledge position. Against that backdrop, we launch ARtillry Insights. READ MORE

The story line has been clear: Apple’s ARkit will accelerate AR's market penetration through compatibility with a whole lot of existing iPhones. But how many is it? We’ve heard “tens of millions,” “hundreds of millions.” To ease the suspense, we did the math. READ MORE

There’s been lots of talk about how AR’s nearer term growth will happen in the enterprise, due to a more adoptive buyer that can make a real ROI case (reduced assembly time, greater output, etc.).

Now, more data has been released to strengthen that case.  READ MORE