RESPONSIVE DESIGN FOR THE REAL WORLD: A CONVO WITH UNITY
AR’s promise is to interact with physical spaces in dynamic and dimensionally-accurate ways. To compare it to 2D tech that we all know, AR’s goal is to have a sort of responsive design for the physical world, says Unity's Timoni West.
Microsoft dominated PCs, then languished on smartphones. It now sees AR (or MR in its terminology), as a way to avoid the latter in the next computing revolution. And like its longtime rival Apple, it's going for a vertically-integrated approach.
Indexing the world... building-block technologies... democratizing 3D graphics: These are a few of today's ripest AR opportunities in the eyes (and investment thesis) of Super Ventures partner and AR thought leader, Tom Emrich.
Despite status as lacking “true AR,” Pokemon Go and Snapchat Lenses are the most penetrated, albeit primitive, forms of AR. And they’ve done the technology a favor as its gateway drug. The latest evidence: 350K Snapchat lenses to date.
Scale, device familiarity, social interaction, 5G, and the AR cloud: These are some of the factors that define and accelerate the mobile AR opportunity. Though it's not AR's endgame, it's a damn good stepping stone when you add it all up.
What's driving XR adoption? usage patterns? product strategies? revenues? ARtillry PRO answers these questions with an intelligence vault filled with data, insights, multimedia and analyst access. It's all about gaining a knowledge-edge.