Card Present vs. Card Not Present and what it means for your business
For business owners, understanding the distinction between card present and card not present transactions is crucial. Card present transactions offer security through in-person interactions, often resulting in lower fees and reduced fraud risks. However, they are limited to face-to-face scenarios.
Conversely, card not present transactions, common in online purchases, offer diversification but come with increased security concerns. Embracing both options, guided by experts like Capital Merchant Services, can help you tailor your payment processing to customer preferences, ensuring security and accessibility across various platforms, from physical stores to eCommerce, mobile payments and e-invoicing. Let us help make your business transactions a fortress of security.
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