ARC JANUARY PARTICIPANTS REWARDED

"We embraced the opportunity to collaborate with World Cruising Club, Events Saint Lucia, and all other partners who continue to support the renowned ARC and have lent support to this inaugural ARC January.

On behalf of the Saint Lucia Tourism Authority, I must add that we are extremely proud to be associated with such a spectacular event. You braved out of Las Palmas on January 9th on a voyage of a lifetime with a 27,000 nautical mile trade-wind circumnavigation, enjoying the shore-side activities as a group, and what better place to be after time on the water, than on the island that inspires.

The fellowship, and the economic impact of ARC and now ARC January cannot go unnoticed, so to the Managing Director of World Cruising Club, Andrew Bishop, and your team, your continued support for the destination is highly celebrated and we thank you for collaborating with us year after year.

I wish to congratulate all finalists and thank you for choosing to be here with us in Saint Lucia. We celebrate the inaugural ARC January and look forward to the future."

Words of SLTA's Chairman - Thaddeus M. Antoine on Friday, February 4th at the prize-giving ceremony held at IGY Rodney Bay Marina as he congratulated participants in the ARC Janaury fleet and sincerely thanked the organizers at the forefront.
Saint Lucia Tourism Authority appoints Lorine Charles-St. Jules as C.E.O

The Board of Directors of the Saint Lucia Tourism Authority has appointed Mrs. Lorine Charles-St. Jules to the position of Chief Executive Officer (CEO), effective February 1, 2022.

With more than two decades of tourism and leadership experience, Mrs. Charles-St. Jules has achieved significant success in the hospitality sector and most recently served as USA Account Manager for the Anguilla Tourist Board. She has been CEO of global marketing agency PEAEYE7 Marketing International for five years, handling business development and luxury resort marketing throughout the Caribbean, the U.S., and Canada.

Mrs. Charles-St. Jules has deep expertise in setting and executing business strategies across many facets of the tourism industry, including marketing destinations, developing sales programming for luxury resorts, and global travel trade management. An award-winning strategic thinker, she is an accomplished sales leader, research consultant for the Organization of American States, public speaker, and Adjunct Lecturer at Monroe College in New York and University of New Haven, Connecticut...Read More
EXPO Dubai 2020 Opportunity

Dear Partners, 

As you will all be aware, Saint Lucia has been exhibiting at Expo Dubai since last October, and it has been an excellent opportunity to showcase Saint Lucia to the world. The Expo has attracted an international audience of 11.6 million as of 31st January 2022, as well as the local audience in Dubai. As part of Saint Lucia’s exhibiting at this world-class event, we have planned several activities with our destination partners, Export Saint Lucia, Invest Saint Lucia and Citizen by Investment Saint Lucia, as part of our National Day Activities. These activities will take place on the 21st and 22nd February 2022 (see the attached Calendar of Activities for details), and as such, the Authority is extending an invitation to you to be part of these activities.  

On Monday 21st February, we will host a Tourism Forum that will allow you to network with trade contacts, media and potential investors to the destination, followed by a cocktail reception. There will be other networking opportunities on the following day, and you can use the time also to explore the Expo. Due to space restrictions, we can host six partners as part of our delegation, and these places will be allocated on a first come, first serve basis.  

Your participation will afford you the following:  
  • Allocation of one representative to attend and exhibit at the main forum – a small table will be provided to display brochures. 
  • Networking with up to approximately 60 trade contacts. 
  • Inclusion in a trade mailing to approximately 1000 trade contacts (SLTA is working with DNATA to secure trade attendance and destination exposure). 

Location: The Dubai Exhibition Centre...See Full Details Here
Saint Lucia is tapping into the power of social media with the launch of the destination's official TikTok account @TravelSaintLucia.
TikTok users will have the chance to win five (5) all-inclusive hotel stays over five (5) days from February 1st -5th, 2022, through a new digital marketing campaign #TikTokSaintLucia, created to inspire wanderlust travel.
Developing a Business Continuity Plan for your Business 

The St. Lucia Chamber of Commerce, Industry and Agriculture continues its program of providing increased value and level of support services particularly to its Smaller Members and MSMEs in particular. We continue to partner with local (SLDB) and regional like minded partners Karayibe Klima and CARICHAM to help build the resilience of the private sector. 

The ultimate objective of improving access to finance remains one of the driving forces that is behind our efforts at providing information, skills and know how to our clientele. We present another E- Workshop; Developing a Business Continuity Plan; the ABC's of Climate Securing Your Business.

Having a solid BCP is one of the best ways to ensure that when some type of untimely event occurs, your business can be up and running quickly. Preparing for the worst is crucial in these uncertain times and can go a long way in ensuring that ones business is one of the one in four business that actually reopens after a disaster. Having a plan as to how one can and will secure and protect its major assets, and mitigate any possible losses or damage is part of the crucial components of a BCP...Read More
Dear industry colleague,
 
The International Society of Hospitality Consultants (ISHC) has opened nominations for the prestigious Rising Star Award Caribbean, to be presented at the Caribbean Hotel & Resort Investment Summit (CHRIS) this May.
 
Candidates must meet the following criteria:
  • 35 years of age or younger (born on or after May 18, 1986)
  • currently, and has been, working in a hospitality-related field
  • recognized by leaders in the hospitality field as a rising star
  • currently living and working in the Caribbean with a minimum of two years’ experience in the market
 
To nominate a candidate, please complete this form.
 
Please note all candidates need to be nominated by another person within their organization or someone with direct work experience with the nominee.
 
For more information, contact:
Lauren Marshall
Director of Membership & Marketing
ISHC
Visit the Caribbean Tourism Organization at the 1st annual New York Travel & Adventure Show. Stop by our Booth 345. Register for FREE as our VIP guest at https://bit.ly/3H2NDg3.
Sandals Team Member Andre Hippolyte Defying All The Odds


As the hospitality sector throughout the world and indeed right here in Saint Lucia continues to fight its way back to full recovery, some of the most important people driving that process are the ordinary team members – persons whose dedication and hard work are the foundation upon which resuscitation of the sector is built.

One of those unsung heroes can be found right at Sandals Regency La Toc Golf Resort and Spa; Andre Hippolyte. Andre is currently attached to the Cost Control Department and sits in the chair of Store Keeper. Like many other team members, he has risen from humble beginnings and has managed to stay the course, despite all obstacles thrown at him these past two years...Read More
The 1st Global Youth Tourism Summit Gets Underway

The Secretary-General of the World Tourism Organization (UNWTO) Zurab Pololikashvili has joined the Minister of Tourism of Italy Massimo Garavaglia to officially launch the first Global Youth Tourism Summit.

Set to take place in Sorrento, Italy from 27 June to 3 July, the Summit will bring children and youth from every global region together, giving them a platform to share their vision and hopes for the sector. In line with UNWTO's commitment to youth empowerment, the initiative will also allow participants to network with leaders from the worlds of politics and business, making them a part of the decision-making process as tourism fulfils its potential as a driver of the 2030 Agenda for Sustainable Development...Read More