ARCH Game Plan for Senior Management  

Recommended ARCH Launch Process at XYZ
From 4Leaf Global, LLC

ARCH by 4Leaf is an automated system designed to promote health and lower the cost of healthcare for self-insured companies. 

Among the many wellness options available to employers, ARCH is the only one that features a laser focus on food choices--by far the most powerful of all the lifestyle factors that affect health. Ironically, it's the factor that receives the least attention from most corporate wellness initiatives.

Specifically, the ARCH system will engage all associates with individualized communications aimed at influencing them to move in the direction of an eating style that has been proven capable of slowing, stopping or reversing most chronic disease--including heart disease, type 2 diabetes and many cancers.

Through an integrated system, ARCH will assess individual dietary quality, recommend specific ways to improve and will keep track of progress--all while providing ongoing analytical information to senior management. 

As scores of associates start to add more health-promoting foods to their daily regimens, XYZ's total cost of healthcare will begin to decline and those savings will flow directly to the bottom line of the corporation. Below, we discuss our recommendations for sharing some of those savings with the portion of the workforce that actively participates in the process.

Eating Better -- Improving Health -- Saving Money

Management preparation. This message contains a link to the Pre-Launch Executive Summary in addition to links to the first series of seven messages that will be sent to everyone. Once approved by management, all associates will receive a new message every second work day over the course of about three weeks.   

Diet is a delicate topic.  Naturally, when we think about influencing the way associates in an organization choose to eat, we must take great care in how we present the approach to everyone. For that reason, we have prepared this communications package to help facilitate the process of gently bringing everyone up to speed--always focusing on the positive, while minimizing the chance that  anyone ever feels that she or he is being forced to do anything. 

For that reason, we repeatedly stress the many advantages of healthier eating to everyone. These include the plethora of benefits (to the associate) that accompany better health coupled with the possibility of financial incentives.

The preparation (prior to launch) begins with discussions with senior management and subsequent meetings and training sessions with all supervisors. Once management and supervision are all on the same page, the seven-part learning module to ALL associates is launched.

Incentives to Participate. In addition to the plethora of benefits that accompany better health, we recommend that all associates, who comply with the participation guidelines, have an opportunity to share in the financial savings that are generated across the entire organization. 

Management Orientation. Prior to launch, the following "executive summary" will be sent to all management personnel. It will advise them of program details ahead of time--information that will better prepare them to answer a question they are likely to hear often: "What's this ARCH thing all about?" 

The Bottom Line. For pioneering companies, we're talking about a legitimate strategic advantage.

As the first wave of CEOs begins to take advantage of the many benefits that come from a healthier workforce, other companies who don't undertake similar initiatives will have trouble competing with those who do. --  J. Morris Hicks


Finally, listed below are the seven messages that comprise the learning module that will be sent to everyone who works at the XYZ corporation. For a more comprehensive review of the entire system, visit  ARCH in a Nutshell

Seven-Part Learning Module to ALL Associates


Please refer any questions directly to me. On my cell at 917-399-9700 or via email at info@4leafglobal.com

Sincerely, 

J. Morris (Jim) Hicks, CEO
4Leaf Global, LLC

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