Combining our recent ARCore and ARkit forecasts yields a holistic view of the mobile AR opportunity. The verdict: there are 505M AR-compatible smartphones this year, growing to 4.3B by 2020. How does that break down? READ MORE
Though they aren’t explicitly for AR, Google's new Pixel Buds (like AirPods) represent an alternate AR modality: sound. Ambient audio about one’s surroundings could be a prominent type of “overlay,” in addition to visual graphics. Is this a key part of Google's AR future? READ MORE
Apple has a short-run advantage, due to unified hardware and software, which drive ARkit compatibility. Google has the longer-run scale as ARCore compatibility cycles into the larger Android universe. Where else do they each exceed? READ MORE
What activities drive VR adoption? This is a key question as the industry fights to boost HMD sales. So we set out for answers. Virtual Reality Monitor reveals a mix of lean-forward and lean-back activities desired by VR prospects. READ MORE
Google is blitzing AR & VR, just like other tech giants. Last week at its Pixel 2 event, it unveiled several products along the immersive computing spectrum. We take a look at each one and then step back to examine the big picture. READ MORE
With emerging tech, history has taught that it's all about finding openings for business opportunity and gaps in the value chain. And that process is all about having a knowledge position. Against that backdrop, we offer ARtillry Insights. READ MORE
VIDEO
ARKIT & ARCORE BREAKDOWN
OCULUS SANTA CRUZ REBOOT
INTRODUCING OCULUS DASH
SECRETS OF THE EMPIRE PREVIEW