Just like Apple’s ARkit launch, ARCore’s recent unveiling has compelled lots of speculation on its addressable market. And just like with ARkit, we’ve applied our forecasting model to pinpoint that figure. It will start slow but grow fast.  READ MORE
Among the things that VR users desire, more/better content top the list. This was shown in our latest survey-based report: VR Usage & Consumer Attitudes. We've excerpted key data points, and takeaways for ARtillry readers. READ MORE
Among the historical lessons for success factors in emerging tech, ‘native thinking’ is paramount. This is the art of developing for the nuances of the form factor rather than shoehorning legacy formats. READ MORE
Content is king in VR just as it is in other mediums. But investing in VR content companies isn’t as definitive. This was the theme of a recent investment-focused panel discussion that ARtillry attended (video included). READ MORE
Despite downplaying AR in the iPhoneX unveiling, Apple is intent on positioning ARKit to drive iOS device sales. But there’s another revenue stream it could drive, outside of Apple’s core (excuse the pun) revenue: software and services. We're talking apps and iCloud. READ MORE
After disappointing AR treatment during the iPhoneX keynote, Transformation Group partners are bouncing back with the optimistic spirits of fellow industry watchers like Tim Bajarin. READ MORE
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