The past decade’s mobile OS wars (iOS vs. Android) could be reignited by their respective AR development kits. And those kits carry their parents’ DNA. For Apple, it's all about apps. For Google, the web. Which is better positioned?
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Growth phases of any tech sector are often marked by the emergence of supporting parts. Beyond hardware and software, there's creative & design talent, tech integrations and agency services. This is where Archiact plays.
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VR produces highly visceral and satisfactory user responses… but you have to see it to believe it, according to ARtillry's latest research. This creates a challenge to convert the masses, given adoption barriers like price and technological invasiveness. Mobile and VR arcades could be gateway drugs.
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Annual spending on AR will reach $36.4 billion by 2023, according to Greenlight Insights. That includes devices (Hololens, Meta 2 etc.) and content (AR apps). The latter will be a wild card as ARkit and ARCore gain footing.
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What are lightfields and why are they important? This is a question we’ve asked over the past month to lightfield thought leaders, and got to do so again last week by interviewing Lytro.
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A thin selection of ARkit apps so far has caused TG partners to shift attention to ARCore's capacity for scale. Based on the larger Android universe, it could reach 3.6 billion devices by 2020.
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