It’s impossible to predict when a crisis will occur that can disrupt the operation of your park, whether that crisis involves a public health emergency, a major weather event or other serious situation. So it’s a good idea to have a plan in place for marketing your park and communicating with campers during challenging times so you’ll be well prepared to take action.
Brian Searl, the founder and CEO of
Insider Perks, a firm that specializes in marketing services for the campground industry, offers his marketing tips for campground owners during a crisis.