The American Society of Baking (ASB) is celebrating 100 years serving the grain-based food industry. That's a century of service to the 330,000 hard-working Americans at more than 10,000 commercial baking facilities and high-volume retail bakeries. We make it our duty to advance baking knowledge and innovation to our members and the industry at large. With our members' interest always at heart, ASB is proud to celebrate 100 years of service. 

Join us in celebrating this momentous occasion by showing your ASB pride and sharing your stories with us on social media or by emailing us at membership@asbe.org. Our 1924 creed recognizes, “each individual contributes an important part,” and we want to hear from you.

Read Kristen’s recent hundred-year-hello and other news from ASB: 

News - American Society of Baking (asbe.org)

2024 BakingTECH Committee gathers in KC.

A tribute to Jose Lopez

The Planning Committee will gather in Kansas City at the Sosland Publishing Headquarters, June 7-8, to design the 100th Annual BakingTECH program. We will honor a steadfast ASB and baking industry supporter who was a member of the planning committee. Not only will Jose’s smile and welcoming way be greatly missed, but also his deep knowledge of the industry and emerging trends. Read a tribute to Jose Lopez here. 

Let’s keep in touch

We have several new initiatives at ASB and want to ensure you stay updated. Please, take a minute to review your member profile. With new tech enhancements coming mid-August, we are thrilled to share exciting new features soon.

To keep you informed on important legislative and regulatory

issues impacting our industry, ASB is partnered with the

American Bakers Association to bring you timely updates. 

All about the Farm Bill

Every five years, Congress passes sweeping legislation called “The Farm Bill” which directs commodity policies, nutrition programs, wheat research funding, and more. Here’s why bakers care.

Defining “healthy”



The Food and Drug Administration recently proposed updating its “healthy” definition. What is it and how could it impact baked goods?

100% electric tunnel

ovens in California?

A proposed rule in California would require all new commercial bakery ovens to be electric within the next decade. Read more here and here.