March 2, 2021
Thank you to our Corporate Partners!
March Partner of the Month: ATI
ATI Spotlight March 2021:

Automotive Training Institute (ATI) has been an ASCCA Corporate Partner since 2018.  ATI is the premier automotive coaching and training company, with more than 1700 active members representing the best shops in the US and Canada. ATI has been helping shop owners improve their businesses and their lives, with proven, measurable and field-tested strategies and practices. Our performance coaches are direct employees of ATI and are certified by the Center for Executive Coaching.

We are honored to be a part of ASCCA. It enables us to partner together for one common goal – to make this industry better. The Team Weekends are a great way to network and learn from each other. Team Talks keep open dialogues with important, timely information that the industry needs to keep current and informed. We believe it is important to support ASCCA and to be able to network with California shops and other suppliers. We have many ATI members in ASCCA and it is important to show that we support them and the association.

ASCCA members have benefited from ATI by being able to get better control of their shops and their lives. By being more productive and profitable, they are able to spend more time with their families and go on long over-due vacations. Through our webinars and our shop strategy sessions, we have been able to change the lives of many ASCCA members.

ASCCA has so much to offer with legislative updates, educational resources and networking. ATI is involved with the Education Training & Information Committee as well as the Revenue & Benefits Committee. The resources available on the ASCCA website are an excellent source of information for all shop owners.

Five words of what ASCCA’s relationship means to ATI:
Partnership, relationships and members helping members.
ASCEF Cars for Careers Donations
Click to Watch the Video! Find out how easy it is to donate your unwanted car to the ASC Educational Foundation. Your tax-deductible donated car will make a difference in a student's life wishing to develop a career in the automotive field.
Take the ASCCA Membership Survey!
ASCCA Members: we currently have a brief, two question survey to help us plan our educational events in 2021. Your response will help us deliver content that you are seeking!

Thank you in advance for your participation!
AutoZone - Ongoing Virtual Training!
(Through March 30th, 2021)
AutoZone is committed to helping shop owners and technicians
by offering ongoing virtual training!

  • Limited time offer: Shops can attend virtual training at no cost.
  • Course descriptions are available on the AutoZonePro.com / A to Z Professional Training landing page and included on the registration form attached along with the duration.  
  • Limited registration is available. 
  • A PC, Mac, iPad or Android device is required to attend.
  • Registration is required and available via the following: AutoZonePro.com A to Z Professional Training landing page 

You can download or open the attached flyer below by clicking on it, and then register to attend any of the virtual training events by clicking on the links on the flyer:
O'Reilly First Call Real World Training Series
Click each flyer to view more and get registered!
Misfire Diagnosis

(March 18, 2021)
Shop Management
Know How
(March 23, 2021)
Advanced Engine Mechanical Diagnostics
(March 31, 2021)
Online Training Opportunities
Successful Women in Automotive Round-Table
Every Wednesday at 11:00 AM (PST): 
Weekly online gatherings for women looking to connect with like-minded women in the industry. Every participant brings an issue to the group to find solutions and support.
Reach out to Dori Eppstein (hello@hellodori.com or 970-980-3661) for more details. 
Register in advance for this meeting: CLICK HERE!
(Upcoming Meetings: March 3rd!)
Upcoming ASCCA Chapter Meetings
All in-person meetings have temporarily been postponed. Some chapters are holding virtual meetings. Please see your chapter leader for details as information may change daily.
Featured Remarkable Results Podcast: 
Survival Tactics – Covid-19 with Chris Cloutier and Dennis McCarron
Chris Cloutier is co-owner of Golden Rule Auto Care in Dallas Texas, CEO of autotext.me, and has his ASE C1: Automobile Service Consultant Certification.

Dennis McCarron started his career at Bridgestone/Firestone working in various sales and management level positions prior to leading the national retail management training programs. Most recently, Dennis was the Executive Director of Dealer Strategic Planning Inc., providing coaching and consulting services to its members.

Talking points include: The proper way to wash hands, we are in hard times and it should create hard and smart people, we need to think about the future and cash reserves, the economy slowing down, have plans for short, medium and long term, and much more!

ASCEF Scholarships
Do you know a student wishing to develop a career in the automotive industry? Tell them about the ASCEF scholarship application! We are currently accepting applications for 2021. 

Overall Qualifications: You must be planning to seek employment in the California after-market/independent repair industry and be a California high school senior who plans to enroll in post high school technical and academic training or California college under-graduate in the automotive service field.

Each year, the ASCEF awards scholarships ranging from $500 - $1,000. These scholarships provide assistance to current under-graduates who are in the automotive service field.
Thank you Yorba Linda Auto Services for donating a Tiguan Volkswagen!

Your donation raised $1,625 for the
ASC Educational Foundation!
Support the ASC Educational Foundation every time you shop on Amazon!
Donate to the ASC Educational Foundation every time you shop on Amazon! It's easy to get set up - Visit this page to get started:
Download the ASCCA Logo for your Promotional Materials
Would you like to proudly feature the ASCCA logo in your promotional materials? It's easy for members to download High-resolution images (EPS & TIF files) in the ASCCA Member Resources page.

To view and download the high-resolution images, click here.
The ADA Checklist: 2019 - 2020 Compliance Guidelines to Make Your Website Accessible
ADA website compliance and web accessibility are two terms that are used interchangeably but they are distinct from one another.

ADA stands for the Americans with Disabilities Act which prohibits discrimination on the basis of disability. Courts are construing Title III of the ADA to mean that websites must be accessible. Thus, with ADA website compliance, we're referring to the law.
Refer a Member Receive $125
You're eligible for a $125 referral fee when you refer a new Regular or Associate member to ASCCA!

Referral Awards are paid out when the member's annual dues are paid for their first year.

Contact Benjamin Ichimaru in the ASCCA office if you have any questions at 
bichimaru@amgroup.us or (800) 810-4272!
Thank you to our Corporate Partners!


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Sacramento, CA 95814
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