Saturday, November 17 with Bogi Lateiner
1:00pm-4:00pm - Setting Your Shop Apart
- Attract the right customers by knowing your WHY
- Develop and align your company's mission, values and ideal customers
- How to create fanatical fans of your shop
- Low-cost marketing techniques
- Turn your shop into a destination by creating a comprehensive "Customer Experience"
- Build a referral machine
- Utilizing Social Media
- Creative ways to get people talking about you
4:00pm-5:00pm - Women in Automotive
- Why you want them
- The benefits for your business
- The benefits for your customers
- Why it matters in the bigger picture of our industry and its future
- How to achieve it