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ALASKA SEAFOOD MONTHLY UPDATE | AUGUST 2020
Announcements
ASMI is launching a new campaign promoting the importance of selecting Alaska seafood, now more than ever. The 'Choose Alaska' campaign reminds Alaskans and customers that choosing wild, delicious and healthy Alaska seafood supports the generations of sustainable fishing communities working hard to safely and responsibly harvest the world’s best seafood, as well as the broader Alaska and U.S. economies. The campaign includes a web page, online and print advertising, social media content and a toolkit for Alaskans and industry members to share and show their support for Alaska’s fishing communities.
Bairdi and Opilio Snow Crab Fact Sheets
New technical fact sheets on both species of wild Alaska snow crab (Chionoecetes bairdi and Chionoecetes opilio) are available online.
ASMI COVID Impact Study
ASMI is currently crafting a study to look at the impacts of the pandemic on Alaska seafood, our products, our markets, etc. We will have data in the coming months that will help us all tell the story of what kind of impact COVID-19 has had on our industry.
ASMI is currently accepting applications for Operations and Species Committees through Sept. 30. Terms run for 3 years. Operational Committees typically meet 3-4 times per year, Species Committees meet 1-2 times per year. Submit your application here!
In The News
Events
Aug. 20, 2020 Teleconference
The ASMI Board of Directors is continuing to hold bi-weekly board meetings throughout the year. The upcoming dates are Sept. 3 & 17, Oct. 1 & 15.

Week of Nov. 9, 2020 Dates TBD
ASMI staff are working diligently to transition this annual event to an online format. Additional details will be shared soon.Thank you to all that completed the recent Virtual All Hands Survey.

To join, please email Sara Truitt for Zoom registration access.
Partnerships and Promotions
Alaska Seafood Wraps up Successful Rubio's Partnership
Rubio's, a fast casual chain in the U.S. South and West Coast regions, partnered with the Alaska Seafood Marketing Institute to promote their Alaska pollock, coho salmon, and halibut on core menus. With special emphasis during Lent and fresh seasons, more than 200 units participated with in-store promotion materials, presence on social channels and a sustainable seafood video featured on their website.
Alaska Sockeye and Halibut Shine at Harris Teeter During Lent
Harris Teeter promoted frozen and refreshed Alaska sockeye and halibut at 235 stores during Lent 2020 utilizing ASMI POS. The retailer held a sales and merchandising contest to incentivize employees. The promotion resulted in a very impressive 349% lift in sockeye sales, and an 87% lift in halibut sales.
First Watch Features Everything Bagel with Smoked Alaska Sockeye Salmon on Menu
When ASMI partner First Watch reopened, a summer highlight was an everything bagel with smoked Alaska sockeye salmon. The menu item compliments the smoked salmon benedict on their year-round menu, which is also called out as Wild Alaska Smoked Sockeye Salmon. First Watch is a Florida concept with 270 units.
Pacific Catch Features Alaska Cod During Transitions to Takeout
When ASMI partner Pacific Catch reopened in June, their units in San Francisco transitioned solely to delivery and takeout. Featured on this new menu is their Alaska cod taco, which received a dedicated email blast to over 60,000 subscribers and called out the quality and sustainability of Alaska seafood.
ASMI Celebrates Alaska Wild Salmon Day
ASMI created artwork promoting Alaska Wild Salmon Day, which was then shared by Alaska Senator Lisa Murkowski and others.
International
Thai 'Gourmet & Cuisine' Magazine Features Alaska Seafood Online and in Print
ASMI Southeast Asia organized a media tie-in with 'Gourmet & Cuisine' one of Thailand's leading food-related magazines, to promote Alaska seafood on their Facebook, website, and in print. The promotion included five Alaska seafood themed articles on the website and eight posts on Facebook, over the span of a month. In total, the Alaska seafood articles on the website received 19k views and the Facebook posts earned 1,400 likes, 900 comments and 500 shares.
ASMI China Sponsors Alaska Seafood Chef Training Program in Shanghai
ASMI China hosted a 5-day training program at the Shanghai New Oriental Training School from June 22-26, 2020 to teach the next generation of restaurant and hotel chefs how to work with Alaska seafood. The series highlighted Alaska pollock, cod, and yellowfin sole and students learned about working with the product through lectures on storage, defrosting, preparation and more. The group also had kitchen time to cook the Alaska seafood products in a simulated competition. The future chefs reported that the seminar felt valuable because knowledge of Alaska seafood is looked upon favorably in higher-end restaurants in China.
ASMI Southern Europe Supports Online Retailers of Alaska Seafood Product
ASMI Italy wrapped up campaigns in support of e-commerce retailers of Alaska seafood products. ASMI worked with COAM, Avion Blu, and Gourmet Line to produce consumer oriented content for social media. ASMI Italy will continue to work with retailers in the country to engage consumers to interact with the Alaska brand.
Alaska Seafood Trade Gathering in Shanghai Draws 50 Attendees
ASMI China held a trade gathering with 50 attendees including local traders, retailers, as well as a few from the HRI industry. A presentation covering ASMI, Alaska, products, and sustainability was given to reinforce and educate these Alaska seafood partners. Attendees also left with a package of product materials, buyer guides, and recipes. After the presentation, a tasting dinner was provided, which the guests enjoyed. The event was the first in a series of trade gatherings being held in China this month, with events scheduled for Qingdao and Guanhzhou later in August. Trade seminars are an important way for ASMI to connect with Alaska seafood buyers and address questions or concerns about Alaska seafood.
ASMI Japan Sponsors Alaska Seafood Fairs at Sogo Seibu Department Stores
ASMI Japan conducted Alaska seafood fairs at nine outlets of Sogo Seibu Department Store, a subsidiary of Seven & I Holdings, from August 1 – 7. The fairs featured Atka mackerel, black cod, sockeye salmon, rockfish, salmon roe, Alaska pollock roe, and herring roe. Materials were available in store, and fair items also carried a sticker with a QR code that linked to an Alaska seafood landing page with educational information as well as a short quiz shoppers could complete for the chance to win an Alaska seafood prize. Seven & I Holdings has been positioning responsible sourcing as one of the actions to realize their Green Challenge 2050 environmental goals, and has been encouraging their group companies to increase consumers' recognition of sustainable seafood by utilizing Alaska seafood. ASMI will conduct another promotion with Seven & I store, Ito Yokado, later in August.
ASMI Around the World
Find out more about ASMI activities at home and abroad in our interactive map.
Fresh Resources
New Recipes Featuring Alaska Canned Salmon
For these and others visit ASMI's recipe page at WildAlaskaSeafood.com
New On the ASMI Digital Library NetX
Check out the latest photos and videos added to our media library.