October 6, 2016 Seed E-News
In This Issue
At A Glance
Seed Treatment Stewardship during Harvest Season 

Throughout the month of October, ASTA is running a Public Service Announcement  on Farm Broadcasting networks reminding farmers to be diligent in taking proper precautions to ensure treated seed does not enter the domestic or export grain supply.
For more information, visit www.seed-treatment-guide.com or contact your seed dealer.
New Trade Leads 

ASTA has received new trade leads for Belarus, Iran and Ukraine. Click here to view the details on ASTA's members-only site. To receive the latest Trade Leads report straight to your inbox, contact Kelly Crist. You must be an ASTA member to sign up.

In this edition of Seed eNews, we cover some BIG news - 15 years in the making - about the International Treaty on Plant Genetic Resources for Food and Ag! We also bring you lots of meetings and education news, including  the 30th anniversary of ASTA's Management Academy! 


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Congress Makes History, Ratifies Long-Awaited Treaty Tied to Global Food Security 

Congress made history last week by passing the International Treaty on Plant Genetic Resources for Food and Agriculture ( Treatyto strengthen American agriculture and enhance global food security. First signed by President George W. Bush, and pending for nearly 15 years, the now ratified  Treaty will ensure U.S. public and private sector plant breeders have secure access to global plant materials as they work to develop the next generation of plant varieties to meet the needs of a growing population. 
"The Treaty is a win for the American seed industry and for agriculture innovation around the world," said ASTA President & CEO Andrew W. LaVigne. "Ratification of the Treaty has been one of ASTA's top legislative priorities for the past decade and has been supported by a wide range of agriculture and scientific organizations and universities. The Treaty will ensure U.S. public and private plant breeders have secure access to the materials they need to address some of the world's most pressing challenges - from evolving plant pests and diseases, to changing climates, and feeding a growing population." 
To learn more about the real-world applications of the Treaty, including its tie to international food security, check out the blog post  from Stephen Smith, Affiliate Professor, Department of Agronomy, Iowa State University. 
Mark Your Calendars for ASTA's 2017 Storm the Hill, April 4-5


As part of our continuing commitment to advocacy, ASTA will once again host the annual Storm the Hill event this spring in Washington, D.C. This exciting day-and-a-half legislative conference, April 4 - 5, brings ASTA members to Capitol Hill to advocate with a unified voice on issues that impact their businesses.

Storm the Hill will kick off with an informal get-together on Tuesday evening, April 4.  Wednesday morning, April 5, will begin with a breakfast briefing before participants head to Capitol Hill for lobbying visits. This will be a particularly unique opportunity to get to know some of the brand-new lawmakers following the November elections. 
For more information or to RSVP, contact Virginia Houston .
FY17 Funds Available for Export Credit Guarantee Program  

The U.S. Department of Agriculture's Foreign Agricultural Service (FAS) recently allocated fiscal year 2017 funds for the Export Credit Guarantee Program (GSM-102) . The GSM-102 program provides credit guarantees to encourage financing of commercial exports of U.S. agricultural products. By reducing financial risk to lenders, credit guarantees encourage exports to buyers in countries-mainly developing countries-that have sufficient financial strength to have foreign exchange available for scheduled payments.
For more information, email  FAS  or call (202) 720-6211.
Meetings & Education

Register for ASTA Management Academy 2017: now in its 30th year!

The 30th  ASTA Management Academy , March 6-10, 2017 at Purdue University in West Lafayette, Indiana, will provide seed professionals with the practical application of general management concepts that are critical to the long-term success of their companies.

The academy is designed around the five functional areas of business: strategy, organizational leadership, finance, sales and marketing and supply chain management. Attendees will be challenged by expert faculty to consider how a decision made in one area of the business impacts the others. Case problems and group activities create ample opportunities for discussions with faculty, speakers and other seed industry managers.
This program has an impressive list of more than 1,000 alumni from over 300 firms worldwide. You could be one of them! Reserve your seat here.  For more information and group rates, contact Aissa Good or 765-496-3884. 
ASTA Announces Speaker Line-up for Farm & Lawn Seed Conference 

ASTA's annual Farm & Lawn Seed Conference is fast approaching! Held November 6-7 in Kansas City, this intense networking event will offer an unparalleled opportunity to connect with the key players in grass, turf, reclamation, conservation seed and much more.
One of the highlights of Sunday's programming is a value chain panel discussion focusing on a wide range of issues surrounding the farm and lawn seed business. Expert panelists include: 
  • Andy Watley, Watley Seed Co.
  • Garth Kaste, Kaste Seed, Inc.
  • Dustin Terrell, Sharp Brothers Seed Co.
  • Norm Poppe, Applewood Seed Co.
  • Dan Foor, La Crosse Seed
  • Eric Woofter, Phillips Seed
Sunday's cover crop session will include an update on the Soil Health Partnership by Jim Iserman, and discussions on cover crop research and management. Society for Range Management President Dr. Val Anderson will be back this year as a featured speaker during the Environmental & Conservation Seed Committee Meeting.
Monday morning's "Better Seed, Better Life Breakfast" will feature updates from ASTA and state and regional associations, and an overview of communications efforts around the benefits of professionally produced seed. The breakfast is free to attend, but you must RSVP. To reserve your spot, please contact Virginia Houston by October 21.
For more information or to register, visit the Western Seed Association  site.
ASTA's CSS 2016 & Seed Expo Offers Expanded Student Programming

Students looking to expand their network and learn more about a future career in the seed industry have an unprecedented opportunity at this year's CSS 2016 & Seed Expo. With complimentary registration for students, this year's convention will offer an expanded student-programming track , including the return of the popular "Seed the Future" poster presentation lunch reception that debuted in 2015.
One of the highlights of the 2016 student track is a new session titled "Glancing Back and Moving Forward in a Changing Industry," featuring major seed-company executives discussing their own career paths and sharing their insights into how they cultivate talent within their company staff. Other highlights include a special Student Preparation Workshop, preparing students to enter the workforce, a Young Professionals workshop titled "Managing for Transitional Generations," and appointments for one-on-one resume review with recruiting experts. ASTA members and company executives are encouraged to send their next-generation employees for this one-of-a-kind opportunity to network with more than 3,000 industry executives.
Visit the CSS 2016 & Seed Expo website for more information and a video introduction to the convention

Seeding Success
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