November 18, 2016 Seed E-News
In This Issue
At A Glance
Now that the elections are over, many are wondering what kind of effects the upcoming change in the administration will have on agriculture. AgNet Media asked ASTA President & CEO Andy LaVigne for his perspective. Listen here!
As we approach the Holiday season, ASTA encourages members to participate in our social challenge.  Engage with us via social media channels; whether it's a new program or event, ASTA is developing
and driving the conv ersation.  Keep in mind the #JustGrowIt 
campaign, as ASTA spread's the knowledge and understanding of the American seed and agriculture industry.

This month we're putting a spotlight on ASTA membership. How much do you know about your national association? Learn about the many ways that ASTA is working for you in our new video.

Have you started your holiday shopping yet? Did you know you can support First-the Seed Foundation just by shopping on Amazon? Log in with Amazon Smiles and select First the Seed Foundation as your charity, and a percentage of your sales and purchases will be donated to the foundation. Thanks in advance for your support!

PS -- Do you know someone who would benefit from receiving Seed E-News? Have them  Sign Up!
Hot News


On Tuesday, November 29,, First-the Seed Foundation, (FTSF)  will participate in #GivingTuesday, a global day dedicated to giving. We invite you to join the movement and support FTSF on the 29th. It's easy to make a charitable, tax-deductible donation to our non-profit organization by going to FTSF website. While donations are greatly appreciated and encouraged, there are other ways that you can get involved. Encourage your workplace to officially sign up as partners on the website. Use the hashtag #GivingTuesday to talk about your support of the foundation. 
Learn More about Seed Lab Uniformity at ASTA CSS

Consistency in seed lab testing is always high on the priority list of industry and seed lab professionals.  The Society of Commercial Seed Technologists (SCST) and the Association of Official Seed Analysts (AOSA) work cooperatively with industry to continue to improve testing processes and results.  SCST conducts a self-audit of seed technologists to ensure a proper understanding of the testing protocol, and a mandatory proficiency test is part of the process.  AOSA has reported 42 new possible rules for consideration into their publication "AOSA Rules for Testing Seeds," including adding 25 new species.  Those proposed rules will be detailed by AOSA VP Mike Stahr at the ASTA Seed Industry Relations Committee meeting, Monday, December 5 in Chicago at 1:45 p.m.  AOSA and SCST will join the International Seed Testing Association (ISTA) in a joint convention next June in Denver.  This is a great opportunity for all three organizations to interact.  A Native Seed Testing Workshop is also on the agenda.
CSS Experience Designed For You

Asta is excited to deliver the most exhilarating  sessions to date at our Chicago conference this year, and here is just a teaser of what is to come.

"Keeping Seed Treatments on Target" will be a focal point for the Monday, December 5 evening session.  The discussion will include presentations on how to develop quality management systems, new data on dust reduction from fluency agent during planting and why seed treatment is critical to Integrated Pest Management. 
On Wednesday, December 7th at 10:30 a.m. the Environment and Sustainability in Agriculture session will focus on the role the seed industry  plays  in this ever growing area. We will look at collaborative and voluntary approaches involving the seed industry to address water quality concerns ,  improv ing  soil health ,  and farmer  yields and benefits
An informational session on December 7 at 4:00 p.m will take place centered on EPA's new corn rootworm resistance management framework will include presentations by EPA, National Corn Growers Association and the Agricultural Biotechnology Stewardship Technical Committee to help seed companies understand the new requirements and farmer perspectives. 
ASTA Participates in NAPPO Meeting 

Dr. Ric Dunkle presented at the October meeting of the North American Plant Protection Office meeting in Montreal, Canada. Dr. Dunkle's presentation focused on unique collaborative projects between the U.S. seed industry and the U.S. government to prevent the introduction of new phytosanitary pests and pathogens without adding new regulations to the industry.

APSA Holds Annual Seed Congress

The Asia and Pacific Seed Association (APSA) held its annual Asian Seed Congress November 7-10 , in Incheon, South Korea. Over 1,400 delegates from 51 countries attended the Congress. During the General Assembly Meeting, ASTA's Michelle Klieger was elected to a three-year term on the APSA Executive Committee. The first Executive Committee meeting was held the following day.
Information Available on Phytosanitary Certificates 

Importing or exporting seed across the U.S. border often times requires a phytosanitary certificate from USDA APHIS. To learn more about these certificates and when they are required, visit the USDA APHIS websitefor plants for planting which includes information on seed. Information includes: plant materials requiring a permit, plant inspection stations, information on shipping labels, and more.
Meetings & Education
ASTA Management Academy set for March 2017
The 2017 ASTA Management Academy will be held March 6-10 , at Purdue University in West Lafayette, Indiana. The program is a partnership between ASTA and Purdue 's Center for Food and Agricultural Business. It focuses on the practical application of general m anagement concepts that are critical to the long-term success of seed companies.

The academy guides participants through structured exploration of key management topics and skills, including marketing, financial and strategic management, as well as organizational leadership. It is applicable for both experienced decision makers and those who are new to the seed industry.

Learn more and register here
. ASTA members can register for the discounted rate of $2,595 per person. Registration for non-ASTA members is $3,695.

ASTA's Farm and Lawn Seed Conference Highlights Cover Crops, Environmental and Conservation Seed Issues in Kansas City

On November 6 - 7, ASTA held its annual Farm and Lawn Seed Conference in conjunction with the Western Seed Association's annual meeting. On Sunday, November 6, a trio of ASTA working groups and committees met to discuss issues and hear from industry experts on different challenges facing the industry. The Cover Crops Working Group featured an update on the Soil Health Partnership from Jim Iserman, The Soil Health Partnership, and a presentation on fungal diseases in brassicas from Dr. Lindsey du Toit of Washington State University. The Farm and Lawn Seed Division meeting featured a panel of industry leaders, moderated by Darcy Turner of Turner Seed, discussing challenges and opportunities across the value chain. Finishing the day, the Environmental and Conservation Seed Committee meeting featured a presentation and Q&A session with Patricia Roller, National Seed Coordinator, Bureau of Land Management, as well as updates on native seed testing protocols and invasive weed issues in conservation plantings.
On Monday morning, attendees took part in the Better Seed, Better Life policy breakfast. There, ASTA staff briefed meeting participants on upcoming federal and state-level legislative issues as well as ASTA;s "Better Seed, Better Life" public-facing communications initiative.
ASTA President & CEO Andy LaVigne talks to students at the "Young Professionals: Business Etiquette" session at NAFB. 

ASTA Participates in Annual NAFB Convention 

ASTA representatives participated in the 73rd annual National Association of Farm Broadcasting (NAFB) convention, November 9-11 in Kansas City, Missouri. ASTA hosted a booth at Trade Talk, the centerpiece event of the NAFB National Convention, which connects the ag industry with member broadcasters to discuss issues and topics important to their organizations, associations and companies. During the event, First Vice Chair Tracy Tally and President & CEO Andy LaVigne participated in media interviews with broadcasters from across the nation, highlighting ASTA priority issues including plant breeding innovation and the importance of using professionallyproduced environmental, conservation and cover crop seed.
ASTA sponsored the NAFB Convention's student program, which included a number of educational and networking opportunities for students focusing on ag communications disciplines. 
Member News 
Welcome to ASTA's newest members! 

Meridian Seeds, LLC
Casselton, ND
High yielding, quality chickpeas, field peas, spring wheat, winter wheat flax and other seed varieties

Amerland Seeds
Woodland, CA

Provides superior quality vegetables and specialty field crop seeds

Intellectual property law firm specializing in patents, trademarks and copyrights and associated litigation
Pivot Bio, Inc
Berkeley, CA
Provides genome-scale programming of microbes
Seeding Success
It's your membership and financial support that allows ASTA to do this work and get you the information you need. Please encourage other seed industry colleagues to join ASTA and contribute to the success of the industry.

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