ATRInsider April 2023 | Vol. 19 Issue 2 |
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Latest ATRI Research Identifies Strategies for Improving
Driver-Facing Camera Approval and Utilization
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ATRI has released a new report that investigates industry attitudes and concerns toward driver-facing and road-facing cameras (DFCs/RFCs). The research identified points of consensus and potential compromise on in-cab camera systems and policies among truck drivers, motor carriers, legal experts and insurers. Based on this analysis, the report proposes strategies for improving both driver approval and camera utilization that can improve safety, privacy, litigation and insurance risk management.
Driver approval of driver-facing cameras tends to be low – just 2.24 on a 0-to-10 scale among 650 current users from across the industry. Low scores are driven in part by limited experience, confusion over the variety of camera systems, unclear carrier policies, and strong concerns about privacy. Women rated the protection of their privacy with driver-facing cameras onboard 34 percent lower than did men.
Nevertheless, the report identified specific carrier policies and driver management approaches that lead to higher driver ratings. Overall driver approval of driver-facing cameras increased by 87 percent when carriers used video footage for specific proactive safety measures.
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There's Still Time! For-Hire Motor Carriers Asked to Participate in ATRI's Annual Ops Costs Data Collection |
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ATRI is currently collecting data from for-hire motor carriers for its annual update to the Operational Costs of Trucking report. Now in its 15th year, ATRI’s annual “Ops Costs” research is one of the most used and most comprehensive benchmarking tools in the trucking industry. ATRI confidentially collects costs and operational data directly from trucking fleets and owner-operators, and its analysis reveals key trends for fleets of each sector, size, and region. It is among the most requested ATRI research studies and it is used as a key benchmarking tool by motor carriers of all sizes. Public sector agencies also utilize ATRI’s analysis to make better-informed transportation planning and infrastructure investment decisions.
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ATRI’s Research Advisory Committee
Meets to Identify Top Research Priorities for 2023
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ATRI’s RAC held its Annual Meeting March 14-15, 2023 in Atlanta, Georgia to identify the top research priorities for the trucking industry. Led by ATRI RAC Chair Ben Banks, 32 RAC members reviewed and deliberated on over 22 individual research topics before finalizing a list of five top priorities for 2023. Research topics reviewed covered a wide range of critical industry issues including workforce development, safety, industry operations, environmental issues, and transportation infrastructure. |
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Ben Banks, RAC Chairman
Vice President of Operations for
TCW, Inc.
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On May 5, 2023, ATRI RAC Chair Ben Banks will present the five top priority topics to the ATRI Board of Directors for their review and approval before finalization. Once approved by the ATRI Board, ATRI’s professional research team will commence on those research studies this summer. Stay tuned for the announcement of the 2023 top priority research topics next month. |
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ATRI Contributors Thank You for Your Support! |
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For over 20 years, ATRI has provided award-winning research to improve the trucking industry’s safety and productivity. Our mission is clear and our dedicated team of research professionals deliver on that mission each and every day. And, in recognition of all that ATRI does, the following organizations and individuals supported ATRI with a charitable contribution in the first quarter of 2023. |
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Acordex Imaging + Mobile
ArcBest Corporation
Ben Banks
Brenny Transportation, Inc.
Bulldog Hiway Express
C.H. Robinson Worldwide, Inc.
CliftonLarsonAllen
CRST
Florida Trucking Association
Georgia Motor Trucking Association
Great West Casualty Company
Hirschbach Motor Lines Inc.
Iowa Motor Truck Association
ISAAC Instruments
Kansas Motor Carriers Association
Kentucky Trucking Association
Maryland Motor Truck Association
Missouri Trucking Association
Motor Transport Association of Connecticut
Mike Stapleton
New Mexico Trucking Association
Ohio Trucking Association
Old Dominion Freight Line, Inc.
Ozark Motor Lines, Inc.
Pennsylvania Motor Truck Association
PITT OHIO
Trucking Association of New York
Universal Traffic Service
UPS
Usher Transport, Inc.
Wisconsin Motor Carriers Association
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Whether you make a personal contribution or contribute on behalf of your organization, your financial support will mean that we can continue to produce award-winning research to support your business and your industry. Please consider adding your name to this list of industry leaders by giving to ATRI today.
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ATRInsights Bring Key Research Highlights |
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Each Wednesday, ATRI shares a key finding from one of its studies through its weekly social media feature, ATRInsights. In the latest Insight, ATRI Research Associate Alexandra Shirk explains how electrifying the nation’s large commercial vehicle fleet will significantly exacerbate the truck parking challenges faced by professional truck drivers each and every day. Be sure to follow ATRI on LinkedIn and Twitter to learn more about ATRI’s research findings each week. |
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Alex Leslie joined the Land Line Now podcast to discuss the latest study from ATRI on Driver-Facing Cameras. Listen to the podcast by clicking image to the left. |
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Upcoming opportunities to hear the ATRI team talk about the latest research: |
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- April 27 - Road Users Charging Conference, Miami, FL - Jeffrey Short
- April 27 - Georgia Motor Trucking Association Safety Council Luncheon, Atlanta, GA - Rebecca Brewster
- May 5 - ATA's Mid-Year Management Session, Hollywood, FL - Rebecca Brewster and Dan Murray
- May 11 - 9a.m. ET, ATRI on the Air on the Dave Nemo Show, SiriusXM Ch. 146 - Dan Murray
- May 10-11 - Great West Trucking Leadership Symposium, Indianapolis, IN - Rebecca Brewster
- May 22-24 - Washington Trucking Association Leadership Conference, Walla Walla, WA - Rebecca Brewster
- June 5 - ATA's National Accounting and Finance Council 2023 Annual Conference and Exhibition, Indianapolis, IN - Rebecca Brewster
- June 8 - 9a.m. ET, ATRI on the Air on the Dave Nemo Show, SiriusXM Ch. 146 - Rebecca Brewster
- June 11-12 - Northern New England Energy Conference, Bretton Woods, NH - Rebecca Brewster
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Download a Free Copy of ATRI's Latest Research |
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Issues and Opportunities with Driver-Facing Cameras |
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ATRI's 2023 Top 100
Bottleneck List
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Charging Infrastructure Challenges for the U.S. EV Fleet - Full Report |
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Critical Issues in the Trucking Industry - 2022 |
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Predicting Truck Crash Involvement: 2022 Update |
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An Analysis of the Operational Costs of Trucking: 2022 Update |
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ATRI is the trucking industry’s 501c3 not-for-profit research organization. It is engaged in critical research relating to freight transportation’s essential role in maintaining a safe, secure and efficient transportation system.
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