ATRInsider July 2022 | Vol. 18 Issue 3
ATRI’s Latest Research Outlines Best Practices for Recruiting, Training, and Retaining Younger Adults
in Trucking
The newest study from ATRI investigates how to best integrate younger adults aged 18 to 25 into trucking careers. This study was identified by ATRI’s Research Advisory Committee as a top research priority in 2021. The research synthesizes a variety of data and analyses including younger driver surveys, carrier interviews, and the latest workforce statistics. The report also documents motor carrier perspectives on participating in the new FMCSA Safe Driver Apprenticeship Pilot Program.

The study found that, while Millennial and Gen Z truck drivers are partially motivated by pay, the majority of them consider other factors equally or even more important when it comes to joining or remaining with a motor carrier. The report goes on to describe initiatives, such as rewarding veteran drivers for informal mentorship, which can build the community-centered cultures that younger drivers seek.
“ATRI has provided a one-stop resource for creating work environments where younger employees are both productive and fulfilled,” said DriverReach Founder and CEO Jeremy Reymer. “Carriers looking to increase their number of younger employees or participate in the new Safe Driver Apprenticeship Program will find this report very useful.” (Read More)
Executive Summary of ATRI Research on Zero-Emission Trucks Now Available
In May ATRI released Understanding the CO2 Impacts of Zero-Emission trucks (ZET). This analysis, a 2021 top priority of ATRI’s Research Advisory Committee, utilized federal and industry-sourced data to identify and compare full life-cycle CO2 emissions for a range of truck types, including a baseline diesel truck, battery electric trucks and hydrogen fuel cell trucks. 

In addition to the full report, you can now download an executive summary of the key findings, available through ATRI’s website here
Tech-Celerate Now Videos Win Communicator
Award of Distinction
As part of the Tech-Celerate Now program team, ATRI along with FMCSA, ATA and the OOIDA Foundation, and led by Global-5, created videos for the Tech-Celerate Now program. These videos, starring the voice of trucking’s own Dave Nemo, were created to promote the safety benefits of advanced driver assistance systems (ADAS). In May, the videos won a Communicator Award of Distinction at the 28th Annual Communicator Awards

The Communicator Awards is the leading international creative awards program honoring creative excellence for marketing and communications professionals. 
Please join us in thanking the newest individuals and organizations to support ATRI’s research with a charitable contribution.
Amy Boerger
Brenny Transportation
Burns Motor Freight
Candor Expedite
Dan Van Alstine
Excargo Services, Inc.
GetGo Transportation LLC
Independent Carrier Safety Association
John Flanagan
Landstar Systems, Inc.
Lester R. Summers, Inc.
Lipscomb & Pitts Insurance LLC
McCoy Group
Medallion Transportation & Logistics
Perfect Transportation LLC
Phelan Insurance Agency
Scopelitis, Garvin, Hanson & Feary
U.S. Bank
Add Your Name to this List of Industry Leaders Today
ATRI’s primary mission is research to improve the trucking industry’s safety and productivity. As the trucking industry’s 501(c)3 not-for-profit research organization, ATRI’s work on your behalf relies exclusively on charitable contributions. If you believe that ATRI’s research is making a difference for the trucking industry – please consider making a charitable contribution today.

Whether you make a personal contribution or contribute on behalf of your organization, your financial support will mean that we can continue to produce award-winning research to support your business and your industry.
Thank you in advance for your support of ATRI!
ATRI Team Talks Trucking
Rebecca Brewster joins John Piper on The Road Home to talk about the top industry challenges identified by professional truck drivers - click image below to listen to the show. 
Dan Murray was recently featured on Overdrive Radio digging into ATRI’s zero-emission truck research - click image below to listen to the show.
Upcoming opportunities to hear the ATRI team talk about their latest research:
  • July 20, 2:00 p.m. - Alex Leslie will join Mark Willis on SiriusXM Road Dog News

  • July 22, Louisiana Motor Trucking Association Annual Convention, Pensacola Beach, FL Alex Leslie

  • July 29, Truckload Carriers Association Refrigerated Meeting, Traverse City, MI – Jeff Short

  • August 5, 9:00 a.m. ET – Rebecca Brewster will join Jimmy Mac on The Dave Nemo Show

  • August 10, Minnesota Trucking Association Annual Conference, Alexandria, MN – Dan Murray 

  • August 11, 9 a.m. ET, Maryland Motor Truck Association President Louis Campion will join Rebecca Brewster on ATRI on the Air on The Dave Nemo Show

  • August 17, 2 p.m. ET, Dan Murray and Abbigail Markus will join Mark Willis on SiriusXM Road Dog News

  • August 30, Petroleum Packaging Council Annual Meeting, Nashville, TN – Rebecca Brewster

  • September 9, Idaho Trucking Association Annual Convention, Twin Falls, ID – Alex Leslie
Did you know all of ATRI’s research is available on its website?
ATRI’s complete library of research is easily accessible at at no cost and is organized by these research “hot topics." 
Download a Free Copy of ATRI's Latest Research
Integrating Younger Adults into Trucking Careers
Understanding the CO2 Impacts of Zero-Emission Trucks - Executive Summary
Understanding the CO2 Impacts of Zero-Emission Trucks - Full Report
The Impact of Rising Insurance Costs on the Trucking Industry
Top 100 Truck Bottleneck List - 2022
Owner-Operators/Independent Contractors in the
Supply Chain

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ATRI is the trucking industry’s 501c3 not-for-profit research organization. It is engaged in critical research relating to freight transportation’s essential role in maintaining a safe, secure and efficient transportation system.
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