Let's Learn
We at AV Group believe that not only should we be providing the highest quality service, but it is also our duty to help educate our clients to help them make the most of their AV productions. In that spirit, we present the this series of articles examining various aspects of the AV industry.

In the dark about lighting ?
Lighting is one of the areas of event technology that has gone through a renaissance as of late. LEDs, computers, video projection, all come together in the lighting industry. Good lighting can lift a drab ballroom, can lend a sense of atmosphere, or a sense of theater.

Event lighting can be broken into three types;
Architectural Lighting –  Lighting can be used to decorate and highlight certain parts or aspects of a room. For example in rooms with columns, place a light at the base of the column to uplight it, You would be surprised at the difference a few uplights can make. LEDs are especially good for uplighting as well as wall washing. Their low power consumption (a little green never hurts), ability to change color, and the fact they do not produce heat, make them especially well suited. Another popular and effective decoration are the use of gobos to produce patterns or images of light. Whether it is a break up pattern of light on a wall, or a corporate logo projected on a wall, gobos can be very cost effective.
Conventional Lighting –  Many times we are just lighitng so things can be seen. In the semi darkend auditorium, we should light the lectern to make sure the speaker can be seen. This type of lighting is very often used in conjunction with recording video. Without lighting, video seems almost flat, with dull colors. Lighting gives depth and vibrancy.

Video (or film) lighting is based on the “three light” system or Key Lighting. A front (or key) light is used to illuminate the subject, a back light is used to create depth (by providing definition from the background) and a fill light to fill the shadows created by the front light. One side note about backlighting, since a large percentage of small and medium shows are still using black drape as a backdrop, backlighting can help you keep your subject from getting lost in the background.

Special Effect Lighting - There is a huge variety of special effect lighting producing a wide range of effects. Strobes, blacklights, studio spots, color spots, intellabeams, moonflowers, helicopters, varilights, digital lights, pix box, and LED tubes are just a few of the many different instruments that can be used. Each produces a specific effect. Combining them with conventional lights, can turn a drab ballroom into your own Studio 54. One note about moving lights is that they are only as good as the programmer who sets them up. Always ask to see some examples of the programmer’s work, or a demonstration of the light in action. This can often help you decide on their usage. 
Some of the key points to remember when dealing with lighting are that they a labor intensive, time consuming, and require far more electrical power than audio or video gear. In the end, however, you will be rewarded with a memorable event and a distinctive look.
Make AV Group Your Technology Partner
When it comes to planning an event or production, it pays to work with the best in the industry. If you are looking for an audiovisual company with the most talented AV experts in the NYC area, AV Group has your back. Whether you’re planning a small business meeting or a large-scale convention, we have what it takes to ensure your event is a success.