The New Rules of Business Success: Capturing Today's Consumers as a Destination Business

On October 7-8 in Abilene, Kansas, Jon Schallert will present his 2-day workshop on the "New Rules of Business Success: Capturing Today's Consumers as a Destination Business".

Attendees of this workshop will not only learn about Jon's 14-step Destination strategy that can turn any business into a consumer magnet, but they will also see how every business today must start using the "New Rules" to create sustainable growth and profits.

Most businesses today don't know that the methods to attract and keep their most profitable customers have changed.  During this workshop, Jon will illustrate how businesses must position and market their businesses in an entirely new way, as a Destination Business.

Attendees will learn that regardless of the business type (retail, restaurant, service, or professional practice), every business must start implementing these consumer-oriented principles in order to sustainably grow and thrive.  Attendees will benefit from hearing actual examples of successful Destination Businesses that Jon has studied over the last three decades that are now using these "New Rules" to their advantage. 

Along with Jon, Elizabeth Collins, President of WebCom Resources, will also be presenting a section on her "New Rules of Social Media", as she explains how every business owner and entrepreneur must change they way they market via the popular forms of social media. Whether you manage the social media for your business, or you delegate it to an employee or outside company, Collins insight will allow you to spend less money while converting more prospects to customers.

Attendees of this workshop will also learn:

Attendees will leave with a list of immediately-implementable suggestions and many will wonder "Why haven't we been doing this before?"

The two-day agenda will include work sessions with group work, a social media working session, and question and answer sessions.

Schedule:

October 7: 8:00 a.m. - 4:00 p.m. - 90-minute work sessions with 15-minute group work
October 8: 8:00 a.m. - 2:30 p.m. - social media working session

Registration:  Register here by October 1. Meals will be provided.

This workshop is free to attendees as part of a USDA Rural Business Development Grant.