October 14, 2017 - Issue 17-42


Good Afternoon.

Here in this spectacular valley in northwest Argentina, where we have 320+ days of sunny weather each year, it's pretty easy to have a positive outlook on life.

Sunny, Shmunny...Make Your Own Outlook!

Truth be told though, you can have a positive outlook on life regardless of your environmental circumstances. It might take a little more effort if your surroundings are less pleasant. Nonetheless, your thoughts drive your attitude. If you allow your thoughts to drift into negative territory, your attitude will drift with them. On the other hand, if you consciously think positively, it will transform your attitude into a positive one.

Sometimes this can be difficult to do. It's worth it!  

This week we'll examine some ways to improve your outlook, regardless of your physical circumstances.We'll look in on some advice by Dr. Carmen Harra, a relationship expert, and discuss other ideas about building a positive attitude.

Please read on, and enjoy!

John Stevens at Unity Copywriting
Marketing Support for the Business Coaching Industry

Visit our website -  www.unitycopywriting.com

Office and cell phone: 814-590-3854 or 603-835-3215 
In Argentina: +54(country code) 9 3868 459586
Skype:  johnbstevens1943


Please Help me Spread my Message Where It's Welcome

Please remember to pass this letter along to anyone you think will enjoy and benefit from it, and/or might like to receive my messages every week. Just click the "" link at the bottom of this one, or here. If this message was forwarded to you, and you'd like to join us regularly, please click on the "SIGN UP FOR EMAILS" link below or here. You'll be automatically added to my mailing list, and I guarantee that will not generate other promotions. Your privacy is of the utmost importance to me. If you'd rather not receive these messages any more, you're welcome to click the "UNSUBSCRIBE" link here or at the foot of this message. I'll miss you, but I'd rather send these ideas to those who find benefit in them.


What's the Biggest Factor in Your Outlook on Life?

In this article, Dr. Harra offers a long list of positive affirmations which can help you change your attitude when something in your life or physical surroundings has you feeling negative. 

Think it Doesn't Make a Difference? Try This!

Stand in front of a mirror and recite any of the statements she suggests. While you are repeating the script, try to frown. It's almost impossible! Try the opposite - say something negative, like "Woe is me" or "Life's a bitch - especially today" and try to smile while you say the negative things. Also very difficult.

Everything You Say Affects How You Feel

The affirmations suggested by Dr. Harra are very obviously designed to be uber-rosy, and they have the desired effect or uplifting one's attitude.

Many ways of speaking in the normal course of conversation can also be very important in shaping your outlook - even, or maybe especially, your self-talk. Negative words such as "can't", "won't", "not", "but", "bad" all have the effect of turning the speaker's attitude negative, and broadcasting a negative message, affecting all within earshot. 

Little, seemingly unimportant, things like saying "please remember to..." instead of "please don't forget to..." make a difference. Instead of saying, "I don't have time to do Thing #2", try saying, "Thing #1 is more important now". Not only is the positive reminder good for everyone's sense of tranquility, it's more effective. A verb forms an action idea in the mind. The "not" concept is very difficult for the mind to interpret - and it usually hears only the verb. So when you say "don't forget", the mind interprets the verb "forget", but ignores the "not".

Correcting these Negative Tendencies is Difficult - And So Worth it!

It takes practice and careful discipline, especially if this is new to you, to learn to replace the negatives with positives. And it's easy, especially at first, to slip back into the old habits of making negative comments. When you catch yourself saying something negative, be aware of it - and correct it. The effort is worth it!

How about dealing with negative speakers in your life? My advice is - avoid them as much as possible. Absolutely refuse to argue with them - just ignore their negative comments. If you must respond, do your best to turn the tone of the conversation positive.

Trying not to Make Mistakes? 
There's a Much Better Way!

In my stint as Chief Pilot which I've described in earlier issues of this letter, when I arrived in that position, we'd had a spate of "ground strikes". Operating on obstacle-ridden freight ramps, we had numerous instances of propellers or wingtips striking obstacles. The reaction by management to these incidents had been increasingly harsh reprimands and disciplinary action. The result of this treatment was that the pilots had the attitude of "trying not to make mistakes" - a very negative approach to performance.

We started having conversations about visualizing the successful outcome of each mission. As each pilot was preparing for his or her mission each night, I encouraged them to think about the desired result of the exercise - the airplane parked and tied down safely at its destination with the aircraft, cargo, and personnel all safe and sound.

In a startlingly short time (a few months) the record improved dramatically. From the time when we had an incident or two per month, we went quickly to having several months between incidents. A year later, ground strikes were so infrequent as to drop off management's "high priority" list.

So, think about how you think - it can make all the difference!

Do More of What  You Love Doing - 
and What
You Get PAID For!

Do you coach business leaders on ways to improve their businesses? If so, when you're face to face, or on the phone, with your clients, that's the work you signed up for, that you love...AND that you get paid for

Writing effective promotional, or even just conversational, material - very important in staying top-of-mind with your prospects and clients - to attract new business takes hard, focused work. If you're doing that writing yourself, it diverts time and attention from your work with the clients you're already helping. Your coaching work, also very demanding, distracts you from your promotional writing, likely making it less effective. I can focus on your promotional pieces while you put your time and effort toward your most important work.

Call Unity Copywriting today and learn how I can eliminate this distraction for you, and keep you in touch with your important sources of business. Let me help you with a regular e-newsletter (similar to the one you're reading - these are my specialty) or other pieces to help you build and nurture relationships with your prospects and clients. I'll go to great lengths (not necessary the length of the message, unless you want it that way!) to describe how you serve your clients, and how prospective clients can benefit from working with you

Put My Experience to Work for You...

As a business coach for several recent years, and before that having worked in various operations management roles during a long and varied career, I've been practicing and studying leadership and teamwork for over 45 years. With this background, I'm uniquely qualified to explain the benefits you offer to your clients and prospects. I love writing about this work and I'd love to talk with you about how we can work together to promote your business most effectively. Please let me hear from you!

I Welcome  Your Thoughts!

Do you speak positively (most of the time - pretty much everyone slips now and then)? If so, you think positively. How about those around you - in your business life and in your personal life? I'll be most interested in any thoughts or comments that spring up for you relative to these questions, and/or what you think of the entire topic.

Do the ideas in any of my messages contribute to making your life and business more enjoyable and effective...or, do you have some reservations about them? I very much look forward to hearing your thoughts and experiences and learning from them. 

If you email or text me whatever's on your mind, please give me a phone number or a Skype address, or send me a Skype contact request (see my Skype address below), and mention that you read my newsletter. It's really important to mention this - with all the spammers, phishermen, etc. out there, I'm very selective about my connections on networking services. If your name is unfamiliar to me, I'll consider your contact request when you tell me the reason you want to connect with me, and...

Conversations are often necessary to discuss complex ideas. Conversations occur only in real-time, two(or more)-way exchanges; hence my request for your call or the information I need to call you - this will allow us to have a real conversation about your thoughts. Email and other forms of one-way communication are data transfers, and very useful for many types of communication. However, they are extremely limited in their ability to convey the ideas, emotions, and inflections that characterize conversations (it's estimated that words, which are the total content of an email, convey only about seven percent of the total import of a message - sure, you can add emoticons, which help marginally, so maybe the percentage becomes 10 or 12 - still very limited). So please call me or tell me how to call you.  Just dial 603-835-3215 or 814-590-3854 if you're in the United States or Canada. Of course, if you call from outside North America, you'll need the +1 prefix. If you're calling from Argentina, you're welcome to call my Argentine number, +54 9 3868 459586.

Help me Spread my Message Where It's Welcome...
If you know someone you think will find value in the ideas I discuss each week, I encourage you to forward this to them, using the " " link here or at the end of this message. If this was forwarded to you, and you'd like to hear more, please click the " SIGN UP FOR EMAILS " link below, or here. You'll be automatically added to my mailing list, which I  never  sell, rent, or even add a name to without permission. Your privacy is enormously important to me.

On the other hand, if you'd rather stop receiving these messages, simply click the " UNSUBSCRIBE" link here or at the bottom of this message. I'll promptly remove you from the list...and I promise you won't hurt my feelings. It's my desire to send these ideas only to people who find them valuable.

Join me here again next week for more unique ideas on life and business...and  thanks for reading this week's letter.

Have a wonderful week , and contact me  to discuss how we can join forces to add value to what  you  do. Our investigation as to how we can mutually benefit from working together is totally on me - no obligation or cost will arise from that conversation. You won't pay me a dime until you hire me to write something for you.

Be well, my friends.
John Stevens
Marketing Support for the Business Coaching Industry

Visit our website - www.unitycopywriting.com

Office and cell phone: 814-590-3854 or 603-835-3215 
In Argentina: +54(country code) 9 3868 459586
Skype:  johnbstevens1943

About John
Throughout a career spanning over 45 years my  management style has been one of building teams to bring several competent people together to focus on a common objective. 

As I transition to life in the Argentine outback, my focus will shift to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to work with business advisers of all stripes convey their message.

Contact Info
John B. Stevens, Freelance Copywriter

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