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Call Us Today: 917.297.1528 |
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Our Ultimate Goal Is To Make A Buyer Or Renter
Fall In Love With Your Home And Want To Live There
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Greetings,
Though it was an attractive apartment in a very desirable location on the Upper East Side, with ample space and a terrace, it was slightly dated and worst of all, empty. Doreen Courtright of Douglas Elliman convinced the homeowner that she couldn't put it on the market empty and that her investment in staging would help it sell quickly and for its best possible price.
The investment in staging was only 1.2% of the list price. The same apartment on a higher floor at the same price has been on the market, empty and unfurnished, for almost a year with two price reductions and monthly maintenance incurred to date of three times what the owner of the staged apartment invested in staging! And it paid off. The owner accepted an offer just 3 weeks after it was listed!
Warm Regards,
Donna M. Dazzo, President
Designed To Appeal
P.S. I hope you are enjoying the incredible weather we are having this month. May is the best month of all months in New York City for weather and natural beauty. It's my favorite month to be here.
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Our Staging Success Stories
To
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"Donna has done it again! When I saw the finished staging, I was absolutely blown away. It was stunning and created such a good feeling of luxury, openness and light.
Everyone, and I do mean everyone, who came through the apartment all commented on the staging and how beautiful it was. I think I could have sold this apartment ten times.
What I love about Donna is she is professional, always delivers on time and has impeccable taste."
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Information from the agent and our own observations of residents in the building led us to believe that the target buyer we should stage for would be a couple, probably older, looking for an apartment with a secondary bedroom to be used as an office, and with living spaces larges enough to entertain family and friends.
So we updated the dining room light fixture and brought in sophisticated, transitional-looking furniture and decorative accessories, and it worked! The seller received three offers only three weeks after listing it, and the apartment is now in contract!
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SITTING AREA AND TERRACE BEFORE |
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SITTING AREA AND TERRACE AFTER |
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SECOND BEDROOM/OFFICE BEFORE |
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SECOND BEDROOM/OFFICE AFTER |
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"After a challenging 2020, First Quarter 2021 gave Manhattan’s buyers and sellers some much needed confidence and optimism. This quarter, despite the pandemic, closings and signed contracts climbed as prices cooled and inventory moderated. Better value, low interest rates, the vaccine rollout and a recovering economy are powering the market’s improvement. After years of stops and starts plus the historic lows of 2020, the road to full health will take time, but we are hopeful that the market’s recent performance indicates that demand for Manhattan real estate has finally turned the corner and begun to earnestly recover."
- Pamela Liebman, President & CEO, The Corcoran Group
The following is a comparison of 1st Quarter 2021 vs 1st Quarter 2020 and 4th quarter 2020:
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"Looking at All Hamptons Markets Combined and several statistics jump off the page. While the Median Home Sales Price rose to $1,412,500, the price range of $2M-$3.49M more than doubled with 76 transfers. The other colossal movement was in the $10M-$19.99M price range which tanked 90% (from 10 down to 1). But fret not, the rest of this year will make up for that!”
- Judi Desiderio, CEO, Town and Country Real Estate
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Home Staging Consultations: Virtual And In-Person
(for occupied homes)
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For Manhattan and The Hamptons from Montauk to Southampton: $400 for the first 2 hours, $125/hour thereafter. Plus sales tax.
Free vacant staging estimates in Manhattan and The Hamptons
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227 East 87th Street, Suite 1C
New York, NY 10128, US
917-297-1528
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