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We are sharing some of the highlights of our work for Fiscal Year 2019. We thank everyone who showed up, got involved and made a difference for Cape Cod!
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June 2018
- A strong economy requires a strong Chamber of Commerce. With oversight by 28 active board members, high engagement by our four pillars: Economic Development, Destination Marketing, Public Policy and Member Services, we are pleased to report a 99% completion rate on the
annual action plan
.
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July 2018
- As part of giving back to the community, we organize and promote the annual
Cape Cod Hydrangea Festival
– Cape-wide garden tours arranged by local non-profits who retain 100% of the garden gate proceeds. The event is popular for garden-tourism, too! Greta Georgieva, is our key staffer assisting the steering committee chaired by C.L. Fornari and Beth Marcus who are working to grow this popular 10-day event.
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August 2018
- We participated in the annual
OneCape Summit
featuring Gov. Charlie Baker and Lt. Gov. Karyn Polito, who recognized the work of our Wastewater Task Force and its mission to improve the Cape's ponds, bays and estuaries. (Shown L-R: Lt. Gov. Polito, Andrew Gottlieb, Wendy Northcross, Kristy Senatori, Gov. Baker, Paul Niedzwiecki, and Richard Delaney.)
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With “Water as our Way of Life” we formally established the
Cape Cod Regional Blue Economy Foundation, Inc.
to promote a maritime-focused economy for Cape Cod, the islands of Martha’s Vineyard and Nantucket and southern Plymouth County. This foundation is positioned to accept donations and grants currently not available to the Chamber.
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We Love Buses! Cape Cod and the Islands show incredible hospitality, and offer strong support for the motorcoach travel industry. We are a proud member of American Bus Assoc., Ontario Motorcoach Assoc. , National Tour Assoc. and many state / regional motorcoach associations. Photo Credit: Paulo Paraguay
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August 2018
- The annual Cranberry Open is one of the premiere skating competitions in the United States. This event continues to expand and develop new programs for all competitive levels. Cranberry Open attracts 300 skaters and their families each year. We offer destination information to attendees and volunteer support for this and all skating competitions.
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September 2018
-
Fall travel
was promoted with a campaign that included a mix of digital advertising in target markets. Web traffic was up 28% over the previous year, and blog views were up 260%, thanks to engaging seasonal content that included “Best Fall Bike Rides”, “Best Spots for Leaf-Peeping” and “9 Fall Fests We Love on Cape Cod.”
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November 2018
- We promoted holiday travel during the
Christmas on Cape Cod
season through a mix of targeted display ads, Facebook/Instagram ads, holiday-themed blogs, sponsored content programs, and an influencer marketing campaign. This resulted in 48,415 unique visits to the Christmas landing page (+294% over 2017) and our Instagram following grew by 5.4% following the Boston influencer’s visit (one of her photos is pictured here).
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February 2019
- A productive Boston Travel & Adventure Show gave us a chance to partner with Martha’s Vineyard Chamber and many of our members. (Shown L - R: Patti Lloyd, Michael Morrison of
Rideaway Adventures
and Rob Costa of
Art's Dune Tour
)
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February 2019
- The 2019
Cape Cod Travel Guide
hit national newsstands in February. With a domestic and international distribution that also includes key locations in primary visitor markets on and off Cape, this full‐color magazine was packed with fun features; Cruising Route 6A, Six Awesome Ocean Adventures, Pampered Getaways and the Best Dive Bars, an itinerary on the Pilgrims’ journey to the New World 400 years ago and a look at some of the region’s best craft brewers, wineries and distilleries. The Travel Guide holds the #6 position in the top selling New England Regional publications on newsstands.
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March 2019
- We showcased the Cape's spectacular golf courses in Boston and Portland, Maine. Cape Cod is often the most sought after booth at the show with over 1,000 visitors.
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March 2019 -
The
Lobster Pot Hockey Tournament welcomes 64 teams and over 900 participants each year. Look for all those lobster flags on cars! We help secure housing for the players, families and event supporters.
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Spring 2019
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We launched a
Wedding Committee
, sharing best practices, leads, referrals and camaraderie. This very
active group meets regularly to support the many businesses and solo-preneurs involved in the Cape’s $53 million wedding industry. They help advise the Chamber on ways to increase promotion and business.
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April 2019
- Bi-annually we produce the
Cape’s premier meeting planner guide
, which is distributed to thousands of event and meeting planners in print and digital format. Promoted by VP of Sales, Patti Lloyd, the guide has been a prominent and popular component of our marketing – and has been often copied by other destinations!
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April 2019 -
We convened “A Shark Conversation” with members from the outer Cape communities, the National Park, MA Fish & Wildlife, members of the board, and our elected officials to discuss the coming season, and communicating beach safety to our visitors and residents.
(L to R: Sen. Julian Cyr, Rep. Sarah Peake, Larry Drago, past board chair)
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April 2019
- As an active member of U.S. Travel Association, Wendy Northcross (2nd row, center) participated in their annual Destination Capitol Hill. This year’s advocacy push was for reauthorization of Brand USA – the nation’s marketing entity, as well as funding for National Parks and expanding Visa Waiver Program/Secure Travel Partnership and investing ininfrastructure.
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April 2019
- The American Cavalier King Charles Spaniel Club celebrated its 25th anniversary on Cape Cod. It brought 500 dogs, handlers, judges, owners and their families to Hyannis. It wasn't just a dog show, but a gathering of people interested in sustaining and improving the Cavalier King Charles Spaniels.
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It was a busy year with new business openings and renovations and milestones marked by ribbon cuttings that were also broadcast on Facebook Live. These celebrations are organized by the Cape Cod Chamber membership team Liz, Kim & Chanell. Here is the Grand Opening day for
Gannon’s Tavern
in Hyannis. (In photo: Ashley Aceto and Michael Gannon).
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May 2019
- Our
Spring/Summer Marketing
included a diverse mix of channels: targeted display ads, PPC, and Facebook/Instagram ad campaigns; sponsored content programs; a billboard on 93 in Boston; interactive social media quizzes; and an influencer marketing campaign, using millennial influencers from Boston and NYC. The campaign creative featured the tagline
“It’s Cooler on the Cape”!
Web visits
in May/June were up 7% over the previous year, and our Instagram following
grew by 8.2% as a result of our influencer campaigns.
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The Cape Cod Chamber leads the marketing committee for the
Cape & Islands License Plate
, the most popular specialty plate sold in Massachusetts. VP of Marketing, Kristen Mitchell Hughes guides the creation and execution of the marketing, as guided by the committee.
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June 2019
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New England Society of Association Executives (NESAE) held their annual meeting at Ocean Edge Resort and Golf Club, with 163 members and 40 exhibitors. We host an annual meeting planner event and participate in several targeted shows and sales missions throughout the year.
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June 2019
– We were gratified that several key organizations acknowledged our work on housing, water, and workforce, including the League of Women Voters, the Buzzards Bay Coalition, the Workforce Investment Board and Housing Assistance Corp. (This photo from HAC's annual meeting, L-R: Ryan Castle of Cape Cod & The Islands Association of Realtors, Alisa Magnotta of HAC, Peter Freeman of HAC, Andrew Gottlieb of APCC and Chris Adams of Cape Cod Chamber of Commerce.)
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June 2019
- Doug the Quahog predicted 75 beach days for Summer 2019 on Cape Cod! Boston 25 Morning News anchor Gene Lavanchy helped kick off summer on Cape Cod as emcee of the
11th Annual Quahog Day
, held Friday, June 21 at the oceanfront
Sea Crest Beach Hotel
in North Falmouth. He worked alongside Cape Cod’s infamous “Doug”—the region’s beloved official Quahog since 2009—who delivered his highly anticipated annual summer forecast to the crowd in attendance. This year’s event was sponsored by
Cape Air
!
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June 2019
- In concert with the
Cape Cod Foundation
, the Chamber honored Tony & Lorraine Shepley with the
Joshua A. Nickerson Society Award. The Shepley’s join a long list of local business leaders who have given of themselves and their substance to the well-being and welfare of the people of Cape Cod.
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June
2019
- We celebrated the passage of the
Cape & Islands Water Protection Fund
to help save Cape residents over $1 billion in wastewater bills, and to thank the state legislators who worked tirelessly for passage of the Fund and the Short Term Rental Tax. The rental tax was supported by the Chamber to level the playing field in the accommodations industry, while helping create revenue for the Cape town’s to use for water, housing and transportation expenses.
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The staff at the Cape Cod Chamber come to work every day to strengthen and promote economic vitality, and make an impact on cultural, environmental and community concerns.
(Seated L-R: Richard Staples, Danielle Walsh, Patti Lloyd,
Martha Powers, Liz DiGirolamo, Kristen Mitchell-Hughes, Chanell Jatkola. Standing L-R: Chris Adams, Wendy Northcross, Kim Kayajan
Greta Georgieva, Jerome Clancy, Karen Cummings. Missing but appreciated are Dawn Mitchell, Wendy LaPine and Denise Perreault. Recently retired are Win Rowell and Perci Vozeolas.)
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The Blue Economy team at the Chamber is led by two enthusiastic practitioners - Leslie-Ann McGee and Bert Jackson work daily to transform our regional economic landscape into one that is resilient and "blue".
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As a group of businesses and community organizations, the Cape Cod Chamber strengthens the economic and social fabric of our communities. We invite you to actively participate in this work to ensure the vibrant sustainability of our beloved Cape Cod. Please contact the
Chamber for more information.
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