As #SPM23 continues, and throughout the year, it is important to utilize the Action Alliance's Framework for Successful Messaging to prioritize effective messaging about suicide prevention.
The Framework emphasizes promoting hope, help-seeking, and resiliency when discussing suicide and suicide prevention. It includes the essential components of developing a strategy, prioritizing safety, conveying a positive message, and adhering to relevant guidelines.
Additionally, the Action Alliance encourages partners to continue to use the 988 Messaging Framework as they are planning for and developing their 988-related messages. The Substance Abuse and Mental Health Services Administration (SAMHSA) developed a 988 Partner Toolkit to equip the field with key messages, answers to frequently asked questions, branding guidelines, etc.
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