The COVID-19 pandemic has changed how we do business. As you continue to explore what that means to your business, the SBDC has developed a week long Webinar series to help you in that journey. We have gathered experts in the fields of eCommerce, digital marketing and cybersecurity to present the topics below. You can register for all 4 Webinars or just the ones that are relevant to you.
Intro to the Best eCommerce Platforms for Small Business
Monday, April 27, 1:00 PM | Presented by: Ray Sidney-Smith
While markets are cyclical, eCommerce (a/k/a online shopping) is here to stay. And, if you want a business that becomes and stays resilient through difficult times, making sure your business can be found and your products/services sold on the Web is imperative.
Come learn about the best eCommerce platforms for Small Business available to you today. We’ll cover the criteria you should look at for choosing an eCommerce platform for your business and the selection available to you.
Marketing & Promoting Your Business on the Web
Tuesday, April 28, 1:00 PM | Presented by: Ray Sidney-Smith
There’s nothing more important than promoting your business after you’ve done all the hard work to get your products, services and other business operations into place. But, if you build it, they will not come unless you’re screaming from the proverbial mountain tops.
And, that’s what digital marketing is for. Come to this Webinar to learn how to develop a marketing strategy beyond product development and pricing, to establish the strategy and promotions to drive revenues.
We’ll cover a number of strategies and tactics for getting noticed in a noisy world.
Cybersecurity Expert: How to Best Protect Your Business Online
Wednesday, April 29, 1:00 p.m. | Presented by: Tom Stamulis
Business owners have to adjust their approach to cybersecurity because cyber criminals are targeting employees and preying on their stress, distractions, curiosity, and fear of the unknown. If your business is among the many that have shifted to full-time remote work, there are a steps you should take right now to increase your security and ensure that you and your employees are not inadvertently exposing sensitive business data through your home networks. Join us for a virtual seminar on the cybersecurity steps you should take.
3 Things You Can Do to Connect With Your Customers During Social Distancing | Thursday, April 30, 1:00 p.m. | Presented by: Jeff Nicely
Connecting with your employees, clients, and other contacts is critical during social distancing. Join us to hear about three easy ways you can maintain personal connections and maintain trust during social distancing. Specifically, we’ll show you how to easy and fun it is to use video in emails, on your website, and for social media postings. We’ll demonstrate easy things you can add to your website for additional customer service during this time. Last, we’ll talk about best email practices to keep your clients engaged.