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To Our Valued LifeWave Brand Partners and Customers,
Recently we began making significant changes to our claims and what we are saying about our products. We are creating new marketing copy and collateral that we all can utilize to share our products around the world, and want to provide guidance about how you can talk about them as we move into the next chapter.
We will be celebrating our 20th anniversary in 2024, and the company we know now has evolved and grown since the initial launch in 2004. Like any living entity, companies too must adapt to thrive, and that’s what LifeWave has done since its inception, and will continue to do moving forward.
Here is a great example:
LifeWave was founded in 2002 by entrepreneur and inventor David Schmidt. Prior to LifeWave David owned a modest development company that investigated such diverse technologies as new methods for producing hydrogen and oxygen, multi-fueled, bladeless-turbine power generation systems, and metal-combustion rocket engines. After being invited to participate in a research program for one of the Navy’s next generation mini-subs, David developed LifeWave technology, a new method for improving energy by gently stimulating the skin with light.
In 2008, David turned his attention to the up-and-coming field of stem cells, and the research team at LifeWave elected to investigate whether or not the use of pulsed electromagnetic fields could have beneficial effects on stem cell function. Some of the research carried out at the National University of Ireland demonstrated that indeed the application of external, low frequency magnetic fields could enhance stem cell function in animals. Later research demonstrated similar efficacy in human beings, and as a result of these innovations more than 70 global patents were issued on these medical devices.
Other research investigated the use of specific wavelengths of light for the improvements in specific peptides in the body such as GHK-Cu and AHK-Cu. These peptides, first discovered by Dr. Loren Pikart, have shown improvements in independent clinical studies for the improvement in healing and stem cell function. This field of study is known as photobiomodulation and shows great promise for the future of medicine. LifeWave hopes to one day offer an electronic device capable of elevating these peptides.
By 2018 LifeWave had been continuing it’s research into phototherapy, and the emphasis of this research was to investigate better methods for enhancing the flow of energy in the body for significantly improving athletic performance. The result of this work was X39, a new product for gently stimulating the skin with light for enhancing the flow of energy, and improving strength, stamina, and overall athletic performance and even sleep.
As a General Wellness product, X39 stimulates the surface of the skin with light. The benefits of doing this include improved athletic performance, improved strength, improved stamina, an improvement in the flow of energy in the body, and improvements in overall feelings of wellness and vitality.
We are adapting to changes in the way regulatory agencies view claims about stem cells and healing. Those agencies now categorize those claims as drug claims. As a result, we need to evolve the way we talk about our products to accommodate the new requirements and protect the future of the LifeWave enterprise. The paragraphs above are an example of the new way we will be talking about X39, and you will see this reflected in our marketing, including our website. This adaptation to our product positioning will help us create a sustainable future for our company, the Brand Partners business opportunity, and the life-changing results experienced by our Customers.
We have partnered with our advisors to create a document to guide you and help make clear what should and should not be said publicly about LifeWave products. This document is available here and in the resources section of your Back Office.
We are excited about the future of LifeWave. With your partnership and dedication, we will introduce millions of people to products empowering to live long, live well, and live younger.
Your LifeWave Family
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