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Adikat Mobile Marketing Newsletter

January 2011
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Did you know....

That we also provide Short Codes. Short code marketing can be used to drive sales instantly through promotions and special offers.
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We hope you enjoy our newsletter, we will try to keep it informative, relative, interesting and ad-free.
How To...
I've created a few video tutorials that should help you to use our software platform.


This Video: Creating a Group Text Message shows:

  • how to send a message to a group, a specific contact or a mobile number.
  • How 2-way and 1-way messages work
  • How to personalise a message
  • How to schedule a message
If you have any suggestions on other tutorials, I would be happy to here them.
Principles of Mobile Marketing
Principles of a mobile marketing strategy
What Message? the message can be informative, entertaining, promotional or subscription. Whatever it is, it should be relevant and compelling

When & How Often? this depends on your industry and how timely the information needs to get to your cusotmers. I normally tell my clients that once per week is more than enough.

What Action? What is the objective of the message? is it sales leads? newsletter signup? branding? or to retain your customer base.

Measure How/What? It's vital that you measure the success of a campaign. Hint: when sending text messages put a unique code at the bottom, then track that code on purchases

Customers Who/Where? You need to understand who your customers are and more importantly where they are.
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Vince Doherty
Adikat Mobile Marketing