Adomotive Insider brings you media insights on the programmatic landscape.
  Volume 2 Issue 2
February 23, 2022
Microsoft Discusses Coming Ads In Bing Chatbot Experience
With generative AI being integrated into search engines, one of the key questions for marketers is what that will mean for SEO, and how search ads may, or may not, work in the future.


The Insights: Microsoft has been in early testing with a Bing chatbox experience generated by AI. They recently announced they will be allowing ad agencies to have paid links within the AI-generated responses, along with contextual pop-ups and around relevant queries. It is important to note for any brand/company considering working with an AI tool that there are potential risks, like communications that do not align with your brand values or how you would prefer to respond. In extreme cases, there have been some cases of the Bing chatbox losing control and attempting to break up marriages, lie to others, and plan for world domination. Despite those potential concerns, millions are still on the waitlist and we are excited to see how it will play out.
The Top 2023 SEM Trends Shaping The Future Of Search
In 2023, Search Engine Marketing will continue to be a powerful and effective form of paid media marketing tool for businesses, both big and small.


The Insights: The Power of Video in SEM is growing. It is imperative to stand out when it comes to SEM. 66% of advertisers utilized this feature on the Google platform last year, and 2023 will continue to see growth in this category. Creating bumper ads (6-second video ads) for your campaign could be a flashy way to grab more clicks and conversions.
Disney Plans To Extend Hulu’s Ad Targeting Options To Disney+’s Ad Tier
Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers.


The Insights: Rita Ferro, Disney's senior vice president for advertising, said in an interview that the company will begin to roll out ad targeting capabilities for Hulu on Disney+ in April. She also noted that the platform's full suite of ad products and offerings will be available in July. According to an agency executive, the company's ability to provide this type of service will allow them to make more money from its advertising.

As Disney+'s ad inventory runs low, the company could potentially reroute its campaigns to other platforms, such as Hulu, with the approval of its advertisers. Although agency executives have not encountered issues with Disney+'s ad delivery, one of them noted that some of the company's advertisers are considering shifting their spend to other platforms to diversify their creative offerings. Disney has not provided the exact numbers regarding the number of ad-supported subscribers and the number of people who have been reached by the platform's ads.
Pixalate’s January 2023 CTV FAST Apps Report
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the January 2023 CTV FAST Apps Report.


The Insights: The rise of streaming services has caused the number of consumers who “cut the cord” and sign up for multiple monthly subscription plans to increase. Due to the lack of programming, many of these services are now more expensive than traditional cable bundles. The report noted that the rise of free ad-supported TV apps has been attributed to the increasing number of people who are watching TV without paying for a subscription. These apps are similar to traditional TV programs in that they provide users with a variety of free video streaming services.

Top FAST apps with open programmatic advertising, January 2023:

Roku

  1. Pluto TV
  2. Sling TV
  3. Tubi – Free Movies & TV
  4. Bloomberg
  5. Xumo

Amazon Fire TV

  1. Pluto TV – It’s Free TV
  2. Tubi – Watch Free Movies & TV Shows
  3. Sling TV
  4. Plex
  5. Local Now Plus – Free News, Weather
If you would like to pick our brains on how to navigate the evolving digital media landscape during this time, we'd be happy to help.
Adomotive
Adomotive is an omnichannel DSP that uses real-time bidding to target specific audiences using 1st and 3rd party data and leverages brand safety and viewability to ensure optimal results.