Adomotive Insider brings you media insights on the programmatic landscape.
  Volume 1 Issue 9
December 22, 2022
In A Future Filled With Electric Cars, AM Radio May Be Left Behind
Carmakers say electromagnetic interference causes static and noise on AM transmissions, annoying customers. Broadcasters say they could lose a connection to their core listeners, who rely on the radio for emergencies.


The Insights: Are Electric cars the end of AM radio? Automakers are halting AM transmitters in electric cars because they create more interference electromagnetic interference than gas-powered vehicles. This interference disrupts the reception of AM stations, causing worse static and not allowing signal at all times. Since the disruption is more of a nuisance, most vehicles do not include AM radios. The alarming factor is that many emergency stations operate from the AM signals and are mainly consumed by auto listeners rather than other radios. Major manufacturers like Audi, BMW, Tesla, Porsche, Volkswagen, Ford, and Volvo are moving in this direction for their electric model vehicles. 47 million Americans listen to AM radio, 20% of the radio-listening public. With the shift many Americans are making to electric vehicles now that they are becoming affordable and more obtainable, AM radio could likely cease to exist in the nearer future than expected. 
How Premium Programmatic Video Is Evolving
Change in the advertising and media industry often feels slow and chaotic — but when viewed with perspective, change happens relatively fast and follows a logical path.


The Insights: As the world moves toward a more digital world, advertisers will want to reach audiences in the best possible way. That's why they'll gravitate toward platforms that support free-ad-supported TV and subscription video on demand. One of the most effective ways to do this is through programmatic advertising on connected television.

For instance, programmatic advertising can be incredibly complex when viewed on Pluto TV's FAST platform. In a show like "CSI," multiple auctions are conducted live and in real-time and then stitched together into ad breaks and displayed to end users. The ability to deliver rich and personalized content at scale is becoming more prevalent with the rise of programmatic advertising. As the industry continues to evolve, it's important for the television industry to develop and implement real-time bidding to bring the best possible experience to buyers and sellers. This can be done through the collaboration of tech partners and advertisers. In the past few years, various initiatives have been carried out to bring innovation and stability to the industry.
Google Tests Text Search for Segments in YouTube Clips
Google’s looking to expand its search capacity within videos, with a new test to search by keyword for sections of video clips.


The Insights: Google is testing out a new feature on YouTube which allows people to search by keyword for sections of video clips, which will use video captions that have either been uploaded or auto-generated to help users find relevant sections within video clips. We know that YouTube has been developing its search capacity for some time now, with the first feature being a video chapter search back in 2021 and video transcripts being searchable in October last year. This new update is testing in India first and could become more prominent and be an important factor in your business's video strategy, planning, and SEO marketing. 
Advocates Seek Lame-Duck Vote On Bill That Would Ban Behavioral Targeting
Consumer advocacy groups are renewing their call for the House of Representatives to vote this month on a sweeping privacy bill that would outlaw a common form of online ad targeting.


The Insights: Consumer advocacy groups are seeking a bill to be passed by the House of Representatives to outlaw a common form of online ad targeting. The bill would impose restrictions on data use and collection while preventing companies from serving ads to people based on their online browsing activity. It would allow companies to collect data from their own sites on an opt-out basis. The ad industry opposes the bill, arguing that the measure would stifle the "data-driven economy" by "prohibiting the collection and use of basic demographic and online activity data for efficient, responsible advertising." If passed by the House, it still has to go to the Senate. This is why at Hoffmann Murtaugh we keep reiterating the importance of collecting 1st party data.
Facebook Adds Another Way to Facilitate Reels Creation in the App
This single update may be the best summary of Meta’s 2022 innovation efforts.


The Insights: As social platforms continue to focus on short-form videos, Meta has added some new features for Facebook Reels on their platform. In the last few years, with the rise of TikTok and short-form video content, Facebook has not only introduced Reels to its audience, but it has been continuing to push them more and adding features to enhance them. The newest update is the option to use "ready-made reels," which will be videos the platform compiles from content you have shared on your profile. This is Meta's effort to not only promote the use of short-form video but to make it as simple as possible for users. Once this feature is available to all users, it and the other Reels features Meta has implemented in the past few years will keep users on their platform and engage them more in the short-form video.
If you would like to pick our brains on how to navigate the evolving digital media landscape during this time, we'd be happy to help.
Adomotive
Adomotive is an omnichannel DSP that uses real-time bidding to target specific audiences using 1st and 3rd party data and leverages brand safety and viewability to ensure optimal results.