Adomotive Insider brings you media insights on the programmatic landscape.
  Volume 2 Issue 8
August 31, 2023
The Google Learning Phase: Be Patient & Results Will Come
Learning and experience are essential to good performance in almost every scenario, and Google is no exception. Come along as we go over what the Google Ads Learning Phase is and how long it might take.


The Insights: In the world of Google Ads, the Learning Phase is vital for refining campaigns. Similar to a skilled lawyer preparing a case, Google needs time to optimize your ads. Lasting about seven days, this phase helps Google learn and adapt to your campaign's specifics to improve results over time. Avoid making frequent adjustments during this phase to ensure progress. Understanding and patience are key to unlocking the potential of the Learning Phase for successful advertising. Advertisers want quick results; however, Google ads run in a long-term phase, so the more the platform learns, the better the campaign will perform. 
NFL Spoofs Scripted Rumors In Star-Studded Kickoff Campaign
“You Can’t Make This Stuff Up” is inspired by pop-culture speculation about the league and whether or not its big moments are planned.


The Insights: We are now at the end of summer, and the NFL regular season is a week away. The NFL has faced speculation that games are scripted by a number of fans. This year, they are embracing the rumor with a campaign called "You Can't Make This Stuff Up," which will run across the entire season. The NFL is running with this uncreditable rumor to build interest in the current season. Although the NFL doesn't need to generate much interest in the league, this is a fun way to get fans interested and have a good laugh. Let's see how the 'script' plays out this year!
Programmatic Ads: Coming Soon To A Theater Near You
On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen inventory programmatically beginning in Q4.


The Insights: Programmatic ads are coming to theaters! This information is essential for marketers because it highlights a significant shift in the cinema advertising world by creating a more updated way to secure inventory. This move has the potential to reshape how advertisers reach audiences in movie theaters, tapping into the captive attention of moviegoers and allowing for more precise targeting based on location, genre, and movie preferences. The goal will be to open the cinema landscape to historically hesitant advertisers. 
LinkedIn Expands Engagement Signals To Better Personalize User Feeds
As outlined by LinkedIn expert Richard van der Blom, LinkedIn’s been tweaking its algorithm and notifications of late, which has significantly altered some aspects of how it distributes posts and shows people what they’re more likely to engage with.


The Insights: LinkedIn has been tweaking its algorithm to enhance the personalization of user feeds. These signals are actions and behaviors that users exhibit on the platform, such as likes, comments, and shares. LinkedIn is incorporating these signals into its algorithm to provide more tailored content to users. The platform prioritizes content that aligns with users' interests and connections by analyzing user interactions. This update reflects LinkedIn's efforts to improve user experience by delivering more relevant and engaging content in their feeds, thereby increasing user engagement and satisfaction.
If you would like to pick our brains on how to navigate the evolving digital media landscape during this time, we'd be happy to help.
Adomotive
Adomotive is an omnichannel DSP that uses real-time bidding to target specific audiences using 1st and 3rd party data and leverages brand safety and viewability to ensure optimal results.