Adomotive Insider brings you media insights on the programmatic landscape. |
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Amazon Reveals Data Clean Room And Ad Changes—What Brands Need To Know |
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At unBoxed, Amazon's marketing conference, advertisers get new display ads and data services in the cloud.
The Insights: As of this week, Amazon is making changes to their cloud that include a data clean room and new ad products. At unboxed, a marketing event that was held this past week, Amazon made new announcements. Amazon is hosting a three-day event that will showcase its data services to advertisers to analyze campaigns.
In addition to this, Amazon is also showing new ad offerings like “sponsored display” ads. This is big news because this means that brands off Amazon will be able to run sponsored displays on the platform. This update was made for brands in “verticals that aren’t available on Amazon, like restaurants or hotels,” Alan Moss, VP of global advertising sales said. Amazon has also made changes to its ad unit called “rewarded sponsored display” ads which are ads that promote offers, similar to a coupon. This is just one of the many plans Amazon has for its future as there are a lot of plans still in the works.
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Google Launches ‘My Ads Center’ To Give Users More Control Over The Ads They See |
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Google’s looking to give users more control over the ads they see in its apps, and the information they share.
The Insights: Google releases a new feature, called ‘My Ads Center’, to help personalize the users’ ad experience. In the My Ads Center, users can Like, Block, Report, and select to see more or fewer ads like this to cater to each user for a better online experience. You may be thinking, why would I want to see more ads like this? Regardless, the number of ads will not reduce whether users choose to participate in a customized experience or not. Therefore from a user experience, you might as well get the customization out of it.
This new feature can go either way for advertisers. One of the new elements in My Ads Center is the ability to select if the data collected can be used in targeting that advertisers need. If there is a significant shift of users not enabling data to be used for future targeting, then it may become a struggle to pinpoint advertisers’ target audiences. On the bright side, Facebook rolled out a similar feature where only a tiny percentage actually jumped through the hoops of restricting what data is collected from advertisers. Although it did not affect Facebook too much, this is something advertisers should keep an eye on if these shifts in the industry are happening.
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Google Is Updating Its ‘Ad’ Tag To ‘Sponsored’ For Mobile Search |
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The Insights: Google is taking steps toward transparency, specifically in a way for its users to better distinguish between organic and paid search results. Previously, a paid search would be differentiated by a small “Ad” next to the URL; now, they are replacing it with a more obvious “Sponsored” label on its own line. This change comes 2 years after the introduction of the small “Ad”, and comes along with other user experience enhancers, including clear website names and recognizable website logos. Users are increasingly placing importance on trusting that companies are being forthcoming with information online, so they can make the most informed decisions possible. Considering this, and the fact that advertisements make up the majority of Google’s revenue, it is crucial for them to strike a balance between being transparent with their users and continuing to preserve the breadwinning ads.
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The ANA’s Transparency Crackdown Has Been Mired By Ad Tech’s Intricacies |
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When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year.
The Insights: In December last year, PwC was confirmed as the lead agency for the ANA's ad tech transparency study. The study was supposed to be released at the association's annual Masters of Marketing conference. Despite the rapid emergence of programmatic media trading, the industry still has a long way to go in terms of validating the transparency of its operations. Multiple factors have contributed to the delay, such as the complexity of the audit and the interests of some of the industry's most powerful players.
For years now, Google has been working to provide advertisers with more information about its various services. In addition to simplifying its platforms, the company has also been working to ensure that its partners don't have to pay hidden fees. Through its partnership with the ANA, we'll be able to help advance the organization's efforts to improve transparency in the industry.
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Pinterest Launches New Video Content Approach Via Partnership With The Louvre |
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Pinterest has announced a partnership with The Louvre.
The Insights: Through a new activation, which is part of its partnership with The Louvre, Pinterest will allow users to experience the museum's historic art gallery through video elements. The series will give users a deeper understanding of the space, and will also introduce them to unseen features.
The videos, which are part of a series entitled "A Look at the Louvre," will introduce users to the museum's art gallery and architecture. The videos show how the museum's architecture and interior design features are crafted. They also encourage viewers to admire the views from the windows. The goal of the new initiative is to expand the platform's original programming and make it more of a place for entertainment. While shopping remains its main focus, the company noted that it's also looking to boost the platform's live-streaming capabilities.
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If you would like to pick our brains on how to navigate the evolving digital media landscape during this time, we'd be happy to help. |
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Adomotive is an omnichannel DSP that uses real-time bidding to target specific audiences using 1st and 3rd party data and leverages brand safety and viewability to ensure optimal results. |
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