Adomotive Insider brings you media insights on the programmatic landscape.
  Volume 2 Issue 6
June 29, 2023
Junk Websites Filled With AI-Generated Text Are Pulling In Money From Programmatic Ads
Over 140 major brands are paying for ads that end up on unreliable AI-written sites, likely without their knowledge, according to a new report from the media research organization NewsGuard that was shared exclusively with MIT Technology Review. 


The Insights: Junk websites are filled with Artificial Intelligence generated text designed to attract paying advertisers, resulting in over 140 major brands unknowingly paying for ads on unreliable AI-written sites. The prevalence of AI-generated content on these sites poses a risk of glitchy or spam-filled results and wastes a significant amount of ad money for advertisers who run programmatic campaigns. While this new landscape can seem increasingly foreboding, there are ways to reduce wasted programmatic impressions. Don't hesitate to contact our team to learn how to protect your marketing investments!
Google Trends To Watch Out For In 2023
Are you a Google Ads marketer? Are you done planning your marketing strategy for the year? You will surely be interested in knowing the biggest Google Search trends for 2023.


The Insights: Data is essential and marketers need to analyze Google search data trends for valuable insights that will help shape effective strategies. Here are some of the biggest Google trends 2023 will bring:

  • The shift towards cookieless tracking due to stricter data regulations is urging marketers to adopt privacy-compliant practices.
  • Changes in Search Engine Results Pages (SERPs) are anticipated with a more interactive and visual experience.
  • Shopping behaviors are also evolving, with seasonal shopping becoming year-round and brand loyalty diminishing. Now marketers need to push seasonal products beyond their seasons and not rely on brand loyalty.
  • Google sees 8.5 billion searches daily and these patterns are important to the insights that brands need to utilize.

In conclusion, the vast amount of data generated by Google searches provide marketers with valuable insights into consumer behavior and preferences. By analyzing these trends, marketers can develop winning strategies to better understand and meet the needs of consumers in the coming months.
Pepsi Fuses Ketchup And Cola To Strengthen Link To Hot Dogs For July Fourth
Pepsi is introducing a cola-infused condiment for July Fourth to shore up a positioning as the preferred soft drink pairing with hot dogs.


The Insights: This upcoming Fourth of July weekend, Pepsi is introducing a cola-infused condiment (Pepsi Colachup) that is meant to be paired with hot dogs in an effort to stay at the top of customers’ minds. As there are about 150 million hot dogs that get eaten on this holiday and it definitely is an interesting strategy for Pepsi to generate buzz both online and in real life. Even if you aren’t typically a Pepsi drinker, all this talk might encourage you to buy some Pepsi and Hot Dogs for the long weekend. 
Twitter Tests New DM Control Options To Combat Message Spam
Twitter’s moving to the next stage of testing for its new DM restriction tools, which will give users more control over who exactly is able to message them in the app, in a bid to combat DM spam.


The Insights: Twitter is testing new DM restriction tools to combat spam and give users more control over their messaging experience. These tools would allow users to choose who can send them messages, potentially limited to Twitter Blue subscribers. Additionally, Twitter is considering restricting non-paying users from messaging those who don't follow them. While these measures aim to reduce spam, they could also impact legitimate messaging volume and prompt users to explore alternative messaging platforms. Although the specifics of these changes are yet to be officially announced by Twitter, it appears that updates to Twitter's DM options are imminent.
If you would like to pick our brains on how to navigate the evolving digital media landscape during this time, we'd be happy to help.
Adomotive
Adomotive is an omnichannel DSP that uses real-time bidding to target specific audiences using 1st and 3rd party data and leverages brand safety and viewability to ensure optimal results.