Adomotive Insider brings you media insights on the programmatic landscape.
  Volume 2 Issue 4
April 27, 2023
Global Programmatic Display Advertising Market To Reach $2772 Billion By 2028
The Global Programmatic Display Advertising Market size is expected to reach $2772.7 billion by 2028, rising at a market growth of 31.9% CAGR during the forecast period.


The Insights: A recent report predicts that the global programmatic display advertising market will be worth $277.2 billion by 2028, driven by the increasing use of smart devices and the importance of digital marketing. The report emphasizes the importance of personalization and data-driven insights in programmatic advertising, as well as the rise of AI and machine learning. North America is expected to be the largest market for programmatic display advertising, followed by Asia Pacific and Europe. Keeping up with the latest trends in programmatic advertising is crucial for marketers to ensure effective campaigns.
Facebook Ad Systems Error Causes Significant Overspend On Many Accounts
Many Facebook advertisers woke up to a shock on Sunday morning, with a bug in Meta’s ad delivery system causing significant overspending on a range of accounts.


The Insights: Facebook’s ad platform experienced a glitch that many businesses and marketers noticed on Sunday, April 22nd, which resulted in significant overspending on many ad accounts, as high as up to 500% on some accounts' daily budget. An error like this highlights the risks of relying heavily on one platform for your advertising and the importance of regularly monitoring your campaign ad spend. Luckily, Facebook was able to acknowledge the issue and resolve it quickly by refunding the amount that was overspent and stating that everything has been fixed. However, it doesn’t hurt to double-check yourself and reach out to Meta if you were impacted by this glitch. 
Pixalate Releases Q1 2023 CTV Programmatic Ad Sellers Market Share Report
The rankings feature the top SSPs by open programmatic advertising market share for apps across the Roku and Amazon Fire TV app stores in March 2023.


The Insights: CTV ad fraud rates have increased significantly in the first quarter of 2023, with the overall fraud rate for CTV ads reaching 33%. The report also highlights the top CTV apps and platforms for ad fraud, with Roku, Amazon, and Samsung Smart TV being among the most affected. Additionally, the report notes that CTV programmatic advertising is on the rise, accounting for 63% of CTV ad impressions. The report serves as a warning to advertisers to be vigilant in monitoring and preventing ad fraud in the CTV space. Please contact our Adomotive experts if you need help with a plan to prevent ad fraud in your CTV campaigns.
Why PepsiCo’s Women’s Soccer Sponsorship Is About More Than Signage
Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport.


The Insights: Soccer is the most popular sport in the world and has been gaining traction and popularity in the United States. With that being said, PepsiCo is looking to take the popularity in the men’s game and transition that into the women’s game. Women’s soccer has grown leaps and bounds over just the last decade alone and that trend looks to continue. For PepsiCo, supporting women’s soccer has a multi-faceted approach. One, investing in a growing sport will allow other sponsors to get in and build an even bigger sport. Secondly, investing in a growing sport allows PepsiCo to get more cost-friendly ad sets and exposure. Finally, it allows PepsiCo to grow the sport and positively impact women’s lives all over the world. So, whether it be for monetary gain or not PepsiCo is showing that investing in the up-and-coming is worthwhile as well as good for the brand.
If you would like to pick our brains on how to navigate the evolving digital media landscape during this time, we'd be happy to help.
Adomotive
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