Adomotive Insider brings you media insights on the programmatic landscape.
  Volume 2 Issue 1
January 26, 2022
YouTube Launches New ‘Study Hall’ Initiative Which Will Enable Users To Earn College Credits Online
YouTube’s looking to help more people get into college, via a new program, in conjunction with Arizona State University and Crash Course that will enable YouTube users to earn college credits via in-app courses.


The Insights: YouTube has launched a new initiative called 'Study Hall.' This initiative allows users to sign up for classes through a popular YouTube channel called 'Crash Course" to earn college credits at Arizona State University. The first round of courses is taught by Hank Green and offers first-year core classes, like English, Math, US History, and Human Communication. 

You may be thinking, why would this be important to me? Suppose you are on the marketing team for a University or agencies representing anyone in the education field. In that case, YouTube is a powerhouse in the video industry and has the potential to take online education to the next level. Having affordable credited courses available through this widely accessible platform could shift the education industry and encourage Universities to offer more affordable virtual options for students. YouTube's 'Study Hall' is one initiative to keep an eye on. 
With Galileo, The Trade Desk Is Making It Easier For Marketers To Use Their First-Party Data
The ad-tech giant is unveiling the first-party data hub at the tech industry conference, CES.


The Insights: With the third-party cookies set to disappear next year in 2024, The Trade Desk has launched a new tool that makes it easier for marketers to use their first-party data. Their new tool, Galileo, revolves around the Trade Desk's existing tech. However, it is all in one hub, simplifying the user process. "The technology exists to do all of this. It's just a matter of making it easier to activate and optimize against," said The Trade Desk chief strategy officer Samantha Jacobson. This new tool is a part of The Trade Desk's vision for a post-cookie world. The DSP has built direct integration with CRM, CDP, and clean room providers to make this tool even more user-friendly. This is a step to prepare the media world to survive without cookies.
How Gaming Companies Like Ubisoft Want To Expand Screen Adaption After The Success Of HBO’s The Last of Us
Last week’s release of HBO’s “The Last of Us” series is the latest piece of evidence that video game intellectual properties are the new hotness in the world of streaming video.


The Insights: Gaming companies like Ubisoft are looking to expand their screen adaptations in the wake of the success of HBO's adaptation of the popular video game, The Last of Us. Due to the success, Ubisoft is considering creating its own streaming service for its video game content and creating more original content to turn into a TV show or movie later. The show's success has also led other gaming companies to take notice and consider how to create more cinematic experiences in their games to make them more attractive for screen adaptations. Additionally, gaming companies are now looking to create more mature and complex storylines in their games to appeal to a wider audience.
TikTok’s 2023 Marketing Calendar [Infographic]
Planning out a year’s content in advance is not an easy task, but it does give you the best opportunity to hook into the key dates and events that can help to promote your business and products.


The Insights: Although January is coming to an end, the year is still starting, which means it's a perfect time for a business to start planning content for organic social, paid social, and programmatic campaigns. TikTok has compiled a new 2023 calendar highlighting key dates, including important celebrations and events happening each quarter. They also give helpful tips and ideas. 
If you would like to pick our brains on how to navigate the evolving digital media landscape during this time, we'd be happy to help.
Adomotive
Adomotive is an omnichannel DSP that uses real-time bidding to target specific audiences using 1st and 3rd party data and leverages brand safety and viewability to ensure optimal results.