One item of feedback we have been hearing a great deal about as an example of how operators can improve perceptions, is the seemingly low adoption of technology solutions particularly for guest contact tracing. Aside from the general interior, the first thing guests notice upon entry is how you are handling this. Pens and the use of a clipboard for written information that others may be able to view, is just one example of how the perception of an establishment can be seen in less than a positive way.
For just this one example, consider several elements that may be of concern: reused writing implements, a list of contact information that can be viewed by others, your own staff’s access to the information, and a lost opportunity to capture email contacts for future marketing. We encourage all operators make use of simple tools which allow you to perform this task in a simple, secure and touchless way. Technology is available that can also automate your employee screening and even manage your bathroom traffic. Much of these have little or no cost to ORHMA members.
Recently, we have seen increased interest and consideration building regarding the use of air purification. The National Restaurant Association (NRA) just added considerations on this topic to their guidance, and while it does not yet include portable units, this is being examined in several jurisdictions we have been in touch with. We do believe that at minimum such approaches when marketed visibly to guests and potential guests increase comfort in dining indoors at your establishment. Whether central HVAC or through portable units, our guide includes recommended potential sources.
Please review the following sources by category we have worked with to support our members: