New Deal Announcement


Advay Capital Advises Kaapi Machines and its Promoters on Growth Equity Fundraise from Sedna HoReCa


07 August 2026

We are pleased to announce that Advay Capital Advisors Private Limited ("Advay") acted as the exclusive financial advisor to Kaapi Machines India Private Limited ("Kaapi Machines") and its promoters on its growth equity fundraise from Sedna HoReCa Private Limited ("Sedna"). Kaapi Machines is a leading B2B provider of coffee equipment sales and after-sales services. The transaction supports Sedna's vision of building India's most comprehensive B2B platform for the hospitality and food service ecosystem.

 

Advay advised Kaapi Machines and its promoters throughout the transaction lifecycle, delivering end-to-end transaction advisory services. This included positioning the investment opportunity to a targeted group of leading private equity investors and strategic platforms, running a competitive transaction process, coordinating financial and legal due diligence, driving stakeholder alignment, advising on valuation, negotiating the definitive transaction documents, and supporting the transaction through to successful closing.

 

"We are very grateful to Advay Capital for partnering with Kaapi Machines on our successful equity fund raise from Sedna Horeca. As our first institutional capital raise, the Advay team provided invaluable strategic guidance, sound advice, and unwavering support throughout the journey. Their structured approach from refining our fund-raise objectives and business plan to identifying the right investors and working closely with the promoter team made the entire process seamless and well-prepared. Working with Advay felt far beyond a transaction advisory engagement; they were a trusted partner, genuinely invested in our success. We would highly recommend Advay Capital to any business looking to raise capital or pursue a strategic partnership.” - Mr Abhinav Mathur, Promoter and CEO, Kaapi Machines

 

This transaction marks another successful consumer sector deal for Advay and further reinforces the firm's track record of advising businesses on strategic capital raising transactions.

About Kaapi Machines

Kaapi Machines is India's leading provider of coffee equipment, consulting, training, and after-sales services, serving over 10,000 customers across cafés, restaurants, hotels, offices, and homes. The company has played a pivotal role in introducing and establishing several globally renowned coffee equipment brands in India, offering end-to-end coffee solutions supported by comprehensive equipment sales, technical expertise, and service capabilities.

About Sedna HoReCa

Sedna HoReCa is a B2B platform transforming backend operations for India's hospitality and food service industry. Through its businesses Hospitality Unlimited, Supply Note, and Vyap it integrates food production, supply chain technology, warehousing, distribution, and logistics to deliver efficient and scalable solutions. With operations across Delhi, Bengaluru, Mumbai, and Hyderabad, Sedna is building the infrastructure backbone for India's rapidly expanding food service sector.

About Advay

Advay Capital Advisors Private Limited is an independent mid-market investment bank focused on advisory services for private equity fund raising and mergers & acquisitions. The team at Advay brings extensive and relevant experience across diverse industries, having advised on 85+ transactions with a cumulative transaction value of over USD 7.5 Billion. The team has been involved in some of the largest as well as niche transactions across Healthcare & Pharma, Consumer, Technology & Digital, Manufacturing and Business Services among other sectors.

For further information:


Contact : +91 44 3501 1751


E-Mail : advisory@advaycapital.com

 

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