Paramount has some of the biggest shows on television and you may love watching shows like Yellowstone and Mayor Of Kingstown, but also wonder how you can insert local ads into that programming…the answer to that question is that ONLY Paramount/CBS can sell ad insertion into this programming.
Outside digital companies cannot access impressions on the Paramount Plus app or within CBS/Paramount On Demand programming, regardless of who your provider is – whether it is a streaming service or cable provider. In addition to the award-winning Paramount lineup, CBS is the #1 network in our market and a lot of their top-tier programs are viewed On Demand.
Access to this programming is what they refer to as the CBS Walled Garden. And Ad Lab has a direct connection to Paramount, providing us the ability to insert local ads within the walled garden. If you love this programming and want to serve targeted ads within some of the best programs on television, please call us to learn more!
|