Week of: December 4, 2017



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JARI will be the  collaborative force that enhances all aspects of our region to grow a diverse economy and build vibrant communities.
7 Types of Advertising That Don't Cost an Arm and a Leg
Michele Clapper
VP, Economic Development

Recently the U.S. Small Business Administration (SBA) published an article on various ways that businesses can advertise without breaking the bank. 

Advertising can be a powerful way to deal with marketing challenges such as low brand awareness, a declining customer base or heavy competition. Or perhaps you simply have a desire to drive more foot traffic to your business and think advertising can help.
There are many more affordable and cost effective techniques available if you choose wisely.  Here are 7 types of advertising that needn't cost a lot, and can fit within a small business budget:
  • Social Media Ads
  • Classified Ads
  • Event and Charity Sponsorships
  • Sign Spinners
  • Every Door Direct Mail
  • Local TV Ads
  • Local Deal Vouchers
Finally, remember that the most benefit comes from combining advertising with other marketing.  Click here to read the full article from the SBA.

If you're interested in starting your own business or expanding your current business, please contact Michele Clapper at mclapper@jari.com or by phone at (814) 262-8368.

December 19, 2017
JARI Center for Business Development
160 Jari Drive, Johnstown
12 PM to 1:15 PM
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