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Clients are increasingly turning to their trusted advisors not only for technical expertise, but also for guidance on how charitable giving aligns with their broader financial goals. A new report released by the DAF Research Collaborative shows:
➤ 75% of financial advisors report engaging clients in moderate to substantial discussions about charitable giving, most frequently during estate planning and annual review meetings.
➤ Donor-advised funds are the second-most recommended giving approach after direct giving, with 21% of financial advisors recommending them about half the time and another 35% recommending them frequently. Financial advisors who primarily serve ultra-high-net-worth clients are substantially more likely to frequently recommend donor-advised funds (61%).
➤ Tax benefits are the primary motivator for recommending donor-advised funds, with 83% of advisors rating them as very or extremely important. Other common reasons include flexibility in giving and charitable estate planning objectives.
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