Reconnecting Nebraska's Grocers and Farmers

 Reconnecting Nebraska's Farmers and Grocery Retailers

Sponsored by your Nebraska Grocery Industry Association

A Message from Kathy Siefken, Nebraska Grocer Industry Association

As I shared in my recent testimony before the state legislature's agriculture committee, Nebraska's farmers and Nebraska's grocers make better allies than adversaries when it comes to moving important issues forward. That's the philosophy behind

the Farmer Goes to Market program. Brought to you absolutely free as a service of NGIA, Farmer Goes to Market helps strengthen the natural connection between grocers and farmers. In doing so, we all wind up better serving our end customers.


If you haven't already done so, won't you take just a moment to click here and check out the program? Feel free to give me your feedback.



Kathy Siefken
Executive Director
Nebraska Grocery Industry Association
We take great pride in supporting Nebraska's agricultural foundation
The farm and ranch families represented by Nebraska Farm Bureau are proud sponsors of the Farmer Goes to Market program. We take great pride in supporting Nebraska's agricultural foundation. A key part of that effort is to make sure we produce safe and affordable food. This newsletter is an important part of our effort to connect the two most important parts of the food chain -- the farmer and the grocer -- with the goal of increasing consumer awareness and information about how their food is raised in Nebraska.


An educational program produced by Food-Chain Communications and delivered to members of the Nebraska Grocery Industry Association. Farmer Goes to Market was established in 2008 to help bridge the growing gulf between today's grocery retailer and today's farmer, empowering them with full-chain knowledge to carry agriculture's true message to food consumers.


Nebraska's soybean farmers are proud to bring you this information to help answer customer questions
Nebraska soybean farmers and their checkoff are proud sponsors of the Farmer Goes to Market program, realizing that this program provides an integral link in the food system chain. The information provided in this newsletter is a key step in our educational initiative, providing consumers with information on our effort to provide them with a safe, affordable, abundant food supply.


Competitive Commodity Insight:
Dust Bowl-Scale Drought Has Led to the Smallest U.S. Beef Herd Count in 60 Years

The country's beef cow herd is its smallest in half a century. What do USDA's numbers say about Nebraska?Despite some higher-than-average increases in the calf crop by Nebraska and other northern plains ranchers, the U.S. hasn't been able to stem the declines brought on by one of the worst droughts in the southern plains since the Dust Bowl. Result: The U.S. Department of Agriculture's most recent head count of the nation's cattle herd shows even tighter supplies of beef animals than many were expecting. Click here to get the numbers, and the implications for your beef prices. 

Navigating the New Food Movement:

Urban Chicken Flocks...A Good Idea?

CDC warns backyard chicken raising isn't guaranteed to be healthy

Cities across the country are debating the wisdom of permitting small chicken flocks back inside their borders. Some, including Omaha and other Nebraska towns, have updated zoning regulations to accomodate this food-movement trend. But local regulators and citizens may want to consider one important aspect of this trend which the U.S. Centers for Disease Control cautioned the public about.

Foresight on Food Politics: Support for Safety-Inspection Funding is a Case Study in Successful Farmer/Grocer Cooperation

Funding safety inspections moves us all forward

When it comes to the all-important issue of food safety, Nebraska grocers should consider Agriculture Department inspectors a resource. That's the reason the current bill in the legislature to increase funding support for the program is a small investment in helping agriculture and retailers work together to move us all forward. Click here to read our perspective.

Translating Food Technology:

The Many Ways in Which Livestock Feed Additives Contribute to Sustainability

How feed additive technology contributes to sustainabilityConsumers who come to the meat counter with the notion that feed additives for farm animals are destroying the environment may be laboring under mistaken assumptions. Take a look at this review of more than 2,000 scientific studies, which quickly details the numerous ways in which antibiotics farmers add to animal feed actually contribute to the greening of modern agriculture. 

Meet your Farmers...

January Means its Time to Start Delivering Baby Calves

Click here to hear from real farmers

Watch this beautifully produced segment on one of the most grueling periods of the Nebraska cattle rancher's life -- winter calving time.

On the Lighter Side:
How Well Do You Really Know Your Breakfast Cereals, Past and Present?
Hey Grocer! How well do you know your cereal trivia?If you can name this kid, you may score well in our next quiz. How well do you know your cereal-aisle trivia? Click here to test your knowledge.
Discover some truth in food