|
PREMIUM AIRLINE READERS VOTE
Back in August, we conducted an unscientific poll asking which airline our readers think is the most premium in the United States. The reason we asked is because the “Big Three” are each making a big push (some more than others) to become even more premium. Currently, upgraded seating is the big driver of airline profits as top-end consumers are doing well while the lower-end consumers are struggling. Our poll asked: Which of the “Big Three” is the most premium? The results are:
· Delta: 54%
· United: 26%
· American: 20%
Despite United's massive push to be perceived as more premium, Delta still firmly holds the crown in the consumers’ eyes. This doesn't mean they are untouchable, but as long as Delta’s marketing team continues to convince the consumer that they are the premium airline of the United States, they'll remain at number one. Flying Delta has almost become a status symbol. Plus for some, having a Delta AmEx card holds a lot of social value. For as long as customers are willing to pay more to fly on Delta, their company and profits will soar.
|