ALEX BOYÉ releases two live changing songs,
"Bend Not Break" and
for May Mental Health Awareness Month!
(pronounced Boy-yay) is truly a multicultural, multigenerational, global artist! An independent artist with over
1 billion views on his
diverse blend of African-infused pop music and vibrant dynamic visuals have captured a loyal legion of online followers turning him into a viral sensation! While his viral videos of Africanized pop covers have been featured on
Jimmy Fallon, Good Morning America, Fox & Friends, Jimmy Kimmel
and more; his new single,
picks up where his most recent,
“Bend Not Break”
left off. “
Bend Not Break” is a song that encourages people considering suicide to look beyond their current circumstances and make a different choice, to bend and not break,”
shares Boyé. “
Still Breathing shares the thoughts of someone who attempted suicide but survived. After some time, they recognize the gift of life again and are grateful that they’re still breathing.”
Both singles from his forthcoming album,
Coming to Amerika
, are songs of encouragement and hope created to save lives and inspired by a personal experience!
In mid-April and leading into
Mental Health Awareness Month
(May), Boyé will also be embarking on a national tour carrying a message of hope and awareness to young people and teens struggling with mental illness and considering suicide.
The tour aligns with The American Foundation of Suicide Prevention’s
campaign during which Boyé, will bring #realconvos to high school,
non-profits/community organizations who have partnered with his
Bend Not Break Foundation
On April 25th, Boye will be honored with the
Erase The Stigma’ Leadership Award
from the Didi Hirsch Mental Health Services Agency.
Past awardees include Quincy Jones, former First Lady Rosalynn Carter, Dustin Hoffman, Annette Bening, Carrie Fisher, former Congressman Patrick J. Kennedy, Terry Bradshaw, Kid Cudi, Ronda Rousey, Melissa Rivers and Judy Collins.
He will also be participating several events connected to suicide prevention and mental health awareness as listed below:
- Beverly Hilton Hotel, Beverly Hills CA
- Fullerton, CA
Intramural Field at Cal State
- Jazz at Lincoln Center
– NYC, NY
Alex will be the Host/Emcee/Performer of the
for The American Foundation for Suicide Prevention.
The American Foundation of Suicide Prevention (AFSP)
, has selected "Bend Not Break" as their main theme song for Suicide Prevention Week and its message during Mental Health Awareness Month.
May 18th -
Dixie State University
According to the
CDC Vital Signs
suicide is a leading cause of death in the U.S. with an estimated over 45,000 lives lost to suicide in 2016 and nearly 1,400,000 suicide attempts in 2017.
This is more than entertainment, my music is ‘innertainment.’ Music that can change lives from the inside,”
Even if I can save just one, then we have done something great
When we encourage #realconvos about mental health and suicide, that’s how you get people to open up! As soon as the conversation begins, that’s when the light comes in. Sometimes all is takes is music, just one song can break through.”
Watch “Bend Not Break” directed by Alex Boyé
“Bend Not Break”
, executive produced
(“American Idol”) and penned by
releases on May 3rd.
was co-written by Boyé and produced by
(DJ Khalid) releases on May 17th.
Coming To America
is produced by Grammy award winning producers
(Beyoncé, John Legend, Usher, Ciara, Jill Scott) and
(Michael Jackson, Mary J. Blige, Ne-Yo, Dr. Dre, Justin Bieber) and will be released by BFD via The Orchard.
To book Alex Boyé's 'Bend not Break' musical presentation at your school or organization, please visit his website Alexboye.com and
Alex Boyé - "Bend Not Break" Music Video
Behind The Scenes - Bend Not Break song and music video
About Alex Boye - Sizzle Reel
Media, Interviews, Content and editorial contact:
To book Alex Boyé's 'Bend not Break' musical presentation at your school or organization, please contact: Eddie Wenrick on (949) 749 - 2500 or email: