For Immediate Release

June 12, 2026


ACCLAIMED ALT-COUNTRY ARTIST ISMAY SHARES NEW ALBUM HALF TRUTH

VIA FOSSIL RECORDS


CD & VINYL AVAILABLE NOW - ORDER HERE


UPCOMING LIVE SOLO AND FESTIVAL DATES

MORE INFO AND TICKETS HERE

[Photo Credit: Aubrey Trinnaman / Download Hi-Res Image]


“ISMAY has an incredible future.”

–Orville Peck


“...ISMAY points to a folk music that can last hundreds more years. A tradition that is essential because it helps us understand us.”

–No Depression

Today, singer/songwriter Avery Hellman announces the release of Half Truth, the new album from their alt-country project, ISMAY. This album marks a significant creative evolution for Hellman, exploring themes of identity, vulnerability, self-discovery, and the tension between what we reveal and what we conceal. 


Half Truth emerged during a period when Hellman was tracing the roots of songwriter Lucinda Williams for the documentary film and podcast Finding Lucinda. Along the way, they confronted their own doubts about being an artist while discovering a deeper connection to poetry. For the first time in their songwriting process, many of the album’s tracks began as poems before evolving into songs. Early versions of this work were presented at the National Cowboy Poetry Gathering Elko, Nevada, offering audiences a glimpse into the raw creative process behind the record. 


Across its ten tracks, Half Truth examines the complexities of human connection, honesty, and belonging through vivid storytelling and evocative lyricism. Drawing from personal experiences and observations gathered while traveling throughout the American West, Hellman crafts songs that balance introspection with a strong sense of place, inviting listeners to a world that feels both intimate and expansive. 


Produced by Sam Cohen (Kevin Morby, Rhett Miller, Curtis Harding, Norah Jones, Joseph Arthur), Half Truth blends organic folk traditions with adventurous production choices. Hellman sought a collaborator who could preserve the music’s imperfections and intimacy while allowing it to reach beyond conventional boundaries. The result is a collection of songs that feels both deeply personal and universally resonant. 

LISTEN TO “HALF TRUTH”

ORDER CD & VINYL

[Download Hi-Res Album Artwork]

This spring, ISMAY hits the road with a mix of intimate solo performances and selected festival appearances. Each show offers a chance to experience the evocative storytelling and genre-blurring sound in unique settings, from community showcases to curated songwriter rounds. More information and tickets can be found here.


UPCOMING TOUR DATES


June 12 - Woollystar 2026 - Markleeville, CA

July 21 - Opening for Steve Earle - Steamboat Springs, CO

July 22 - Opening for Steve Earle - Livingston, MT

July 27 - Woodsongs Old-time Radio Hour - Lexington, KY


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ABOUT ISMAY:

ISMAY is an alternative folk music project driven by California-based singer/songwriter Avery Hellman. Their debut album Songs of Sonoma Mountain was released in 2020 and named one of the 10 best Albums in the Bay Area by KQED. In 2024, ISMAY released their sophomore LP Desert Pavement, garnering enthusiastic reviews from No Depression, The Associated Press and Americana Highways. They teamed up with prolific Folk/Americana multi-instrumentalist, songwriter, and producer Andrew Marlin of Watchhouse. This record was named one of WMOT’s 2024 Thirty Essential And Outstanding Americana Albums.

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Growing up backstage at their grandfather’s Hardly Strictly Bluegrass Festival, Hellman was inspired early on by artists such as Emmylou Harris, Gillian Welch and Hazel Dickens. For a decade, Hellman worked on the family ranch in Petaluma while developing their songwriting craft and storytelling repertoire. 


ISMAY has appeared across the country and overseas at music festivals such as Hardly Strictly Bluegrass, The National Cowboy Poetry Gathering, and Americanafest UK. ISMAY has opened for acclaimed artists including Steve Earle, Watchhouse, Robert Earl Keen, John Doe, Chuck Prophet and Sunny War. In March of 2023, ISMAY was featured as one of a select group of artists from around the world participating in the Apple TV+ Show My Kind of Country, produced by Kacey Musgraves and Reese Witherspoon.

 

Currently, Hellman is based in the Sierra Nevada Mountains of California and is working on several projects, including a documentary film project tracing the roots of Lucinda Williams. ISMAY also curates a music festival called Woollystar and is continuing to work on a new record.


ABOUT FOSSIL RECORDS:

Fossil Records is a cooperative project of musicians, writers and artists from the American West. Brought together by Margo Cilker and Avery Hellman, our aim is to capture the expression drawn from seasons of work on ranches and in rural outposts. The folk culture that develops in the analog world and the Artist building a scene out of nothing are what inspire us. We’ve been cultivating our passion for underground folk music for over a decade, and we’ve dug down deep to find carefully penned words and music. We know that those who care about depth in songwriting are out there, and we’re here to foster a community that appreciates songs that stir the soul.


Whether you’re making folk-rock, cowboy poetry, or daisy-chaining analog synths at a saloon; it’s your Western story to tell. 


We are underground rock, we are Fossil Records.


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CONNECT WITH ISMAY:

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For press inquiries, please contact:

Big Hassle Media 

Jim Merlis & Nichole Good

jim@bighassle.com & nichole@bighassle.com