MAXIMIZE YOUR SUCCESS IN THE U.S.

  • In a globalized and diverse business environment, cultural differences pose a real challenge to every internationally operating organization. 
  • International endeavors often fail due to the mismanagement of cultural differences. Cultural inflexibility impedes performance and affects your bottom line.
  • Cross-cultural competence minimizes the risk of costly mistakes caused by cultural misunderstandings.

WORKSHOP OBJECTIVES:
  • Eliminate cultural vulnerabilities – build intercultural competence in the U.S.
  • Create cultural awareness and apply it successfully.
  • Minimize the risk of mistakes caused by cultural misunderstandings.
  • Optimize management strategies in the U.S. business environment.

CONTENT AND TRAINING BENEFITS:
  • What is culture and why intercultural competence is important.
  • Learn about American values and understand U.S. business practices, management, work style, and communication.
  • Overcome cultural differences – perform successfully in your target market. Boost your confidence and gain the trust of your international colleagues, customers and staff.