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Dear AmCham,

From June 9–12 in Washington D.C., Vietnam and the U.S. held the third round of Reciprocal Trade Agreement negotiations, reporting positive progress and narrowed differences, though key issues remain. Despite recent U.S. tariff hikes, Vietnam continues to attract global manufacturers thanks to policy incentives and its rising strategic role in supply chains diversifying from China. Meanwhile, the U.S. is reportedly urging Vietnam to reduce its reliance on Chinese technology, as major tech firms like Apple and Samsung expand operations in the country. The talks reflect both nations’ efforts to deepen economic ties amid shifting geopolitical and trade dynamics.

Coppel Joins AmCham as Our Newest Bronze Member!

We're excited to welcome Coppel, a company with over 80 years of history, as the newest Bronze Member of the AmCham community!

Founded in 1941 in Mexico, Coppel began as a small store called El Regalo. Faced with post-WWII economic realities, Coppel pioneered a furniture credit model—empowering customers to buy on trust and convenient installments. That entrepreneurial spirit still drives the company today.

Coppel has grown into a major retail force offering furniture, electronics, and apparel. With U.S. operations in California supporting their Mexico business, they've developed valuable cross-border operational expertise.

Now expanding globally, Coppel joins AmCham to boost visibility, connect with business leaders, and access resources for growth in Vietnam and beyond.

We look forward to supporting Coppel's journey as they bring their legacy of innovation, accessibility, and customer-first values to the AmCham community.

Let's give Coppel a warm welcome and look forward to exciting collaborations ahead!

Thank you to everyone who joined us last night at the JW Marriott Saigon to bid a heartfelt farewell to Consul General Susan Burns. The American business community in Vietnam—especially in Ho Chi Minh City—is deeply grateful for her remarkable leadership. Her dedication has elevated U.S.–Vietnam relations, fostered stronger business ties, and developed long-lasting friendships. We sincerely thank Susan for her tireless service, and we send our warmest wishes for continued success, happiness, and meaningful impact in her journey ahead.

Let’s do a different type of event! 9 speakers. 9 sectors. 9 minutes each. No boring panels or long questions!

Come join us at “AmCham’s Mid-Year Market Review 2025” on Thursday, June 19 from 4pm-7:30pm for the newest event style in Vietnam! You will first hear the results of AmCham’s Business survey, which shows how our Members feel about the economy. Then, the main event! We will have 9 outstanding senior leaders present how their sector has changed over the last six months, and how they foresee the upcoming six months. Expect updates, trends, and insights. Our goal is that you have a comprehensive understanding of what’s happening in the market today. Register 

here. 

Don’t miss out on our Committee meetings this week (Members only!). Join us on Wednesday afternoon for our Healthcare Committee meeting at CTY Kitchen, our HR Committee meeting on Thursday morning, and our Manufacturing Committee meeting on Friday morning. To register, please contact Lily Nguyen

Celebrate the 4th of July in Ho Chi Minh City – Win Tickets to the U.S.! 🇺🇸✈️

Join us for the biggest Independence Day celebration in Ho Chi Minh City! Whether you're an AmCham member, a guest, or a friend of the American community, this is your chance to experience a day full of fun, festivities, and unforgettable memories. Enjoy live music by Soul Kinsmen, savor authentic American and international cuisine from top local chefs, and take part in exciting raffles featuring hundreds of incredible prizes—including round-trip tickets to the U.S., luxury resort stays, dining vouchers, and much more, all made possible by our generous sponsors. The day will also feature a patriotic ceremony with the Presentation of Colors and the U.S. National Anthem, along with family-friendly activities like bouncy castles, face painting, and games for kids.

Secure your tickets today and invite your friends and family to celebrate the American spirit, community, and lasting friendship between the U.S. and Vietnam. Interested in showcasing your brand? Explore sponsorship opportunities and register now to be part of this exciting event! LINK.

We’re here for you! If you're experiencing any challenges in your business or have ideas for events you’d love to see AmCham organize, please don’t hesitate to reach out. Your input helps us better support you and ensure AmCham continues to deliver meaningful value to our members.

Yours sincerely,



Travis Mitchell

Executive Director

We thank all members who recently shared their comments on draft legislation currently being discussed: 

• Draft Law on prevention of diseases: Comments and recommendations have been submitted to Ministry of Health, the Vietnam Administration of Disease Prevention, Department of Science, Education, Culture and Social Affairs – Office of Government, Vietnam Chamber of Commerce and Industry and Central Committee of the Vietnam Fatherland Front on June 12, 2025. 

• Draft Decree regulating the responsibilities for recycling products and packaging, as well as the obligations for collecting and treating waste by manufacturers and importers (Draft EPR Decree): AmCham are gathering feedback from members to submitted to Ministry of Agriculture & Environment and Office of Government.

Members are encouraged to bring forward any advocacy needs or related questions to the relevant Committees, or by email to advocacyaction@amchamvietnam.com.

Similarly, we invite members experiencing instances of administrative delays and challenges to share details via email to communications@amchamvietnam.com. We are compiling this information on behalf of our members.

Members are welcome to join, in-person or virtually:

• Healthcare Committee Meeting, June 18, 2025 – 4:15 pm - 5:30 pm
• HR Committee Meeting, June 19, 2025 – 9:00 am - 10:00 am
• Manufacturing Committee Meeting, June 20, 2025 – 9:00 am - 10:00 am

Make the Most of Your AmCham Membership!

AmCham members are encouraged to take full advantage of the exclusive discounts and special offers available through the AmCham Membership Discount Program. Simply present your AmCham Membership Card to enjoy valuable deals from our trusted Discount Partners. You can view the complete list of offers here.

Interested in Becoming a Discount Partner?

We welcome companies looking to join the program and promote their products or services to a dynamic network of over 2,000 business professionals representing more than 550 corporate members. It’s a great opportunity to boost visibility and attract new customers.

To become a Discount Partner, please complete this Form or contact us at amcham.membership@amchamvietnam.com for more details.

[VnEconomy] Vietnam-US third round of reciprocal trade negotiations yeilds positive results. The third round of negotiations on a reciprocal trade agreement between Vietnam and the US, held in Washington D.C. from June 9-12, made positive progress, narrowing differences across all areas under discussion, according to the Ministry of Industry and Trade.

[Vietnam Economic News] Vietnam and US advance bilateral trade talks in third round of negotiations. From June 9 to 12, the third round of negotiations for the bilateral Reciprocal Trade Agreement between Vietnam and the United States was held in Washington D.C., as scheduled and agreed upon by both parties.

[Nikkei Asia] Vietnam attracts global manufacturers despite US tariff increases. Despite steep U.S. tariffs, Vietnam continues to attract strong foreign investment – especially in manufacturing and industrial real estate – driven by policy incentives, improving infrastructure and it strategic role in the global supply chain move away from China. 

[The Business Times] US pushes Vietnam to decouple from Chinese tech: sources. The South-east Asian nation is home to large manufacturing operations of tech firms such as Apple and Samsung, which often rely on components made in China

[The Business Times] Vietnam says ‘narrowing the gap’ in US trade talks. Vietnam said on Sunday it was “narrowing the gap” in trade talks with Washington, but key issues remain unresolved as it tries to head off US President Donald Trump‘s threatened 46 per cent tariff.

[VnEconomy] First Free Trade Zone in Vietnam established. The zone, located in central Da Nang city, featuring functional areas covering production-logistics, trade-services, digital technology industries and innovation.

[Vietnam Economic News] Qualcomm’s third-largest AI R&D Centre to be located in Viet Nam. Qualcomm has officially announced that its third-largest Artificial Intelligence Research & Development (AI R&D) Centre in the world, after its centers in India and Ireland—will be located in Viet Nam.

[VnExpress] Vietnam ready to further open market for US exports: minister. Vietnam is ready to further open its market and offer additional incentives for U.S. exports, and hopes for corresponding steps from the U.S. side, said Minister of Industry and Trade Nguyen Hong Dien.

[Việt Nam News] Việt Nam seeks to draw more FDI inflows into semiconductors, AI. Global tech giant Qualcomm has just launched an Artificial Intelligence (AI) Research & Development (R&D) centre in Việt Nam, which is expected to help position Việt Nam as a leading AI R&D hub in the region and the world.

[Vietnam Investment Review] Permit issues could hinder talent access. The inconsistencies in the issuing of work permits for foreign workers in Vietnam have created barriers in attracting skilled professionals and high-level workers to this country, particularly in new fields.

The American Chamber of Commerce in Vietnam

in Ho Chi Minh City

New World Hotel Suite 323

76 Le Lai Street, District 1

Ho Chi Minh City, Vietnam

Phone: +84 28 3824 3562