In the new partnership, The Amelia's promotional and marketing team will provide its expertise to HSR in support of the Classic 24 Hour at Daytona. The Amelia Island team will assist HSR in the sales and promotion of Classic 24 Hour assets such as VIP ticket packages, all levels of event sponsorship, vendor locations and more.
Saturday of the Classic 24 Hour at Daytona will feature a special edition of the popular The Amelia's Cars & Coffee event in the infield at Daytona International Speedway. Introduced as a Saturday feature at Amelia Island in 2013, the Classic 24 Hour at Daytona edition, officially titled Cars & Coffee at the Classic 24 will follow the same successful format of Cars & Coffee at the Concours showcasing a unique group of vehicles that celebrate the diverse spirit of the automotive enthusiast.
"The Amelia is without peer when it comes to automotive special event marketing, promotion and sales and we are grateful for the new partnership that will elevate the Classic 24 Hour at Daytona presented by IMSA to a new level," said
David Hinton, HSR President. "The team behind The Amelia has built the event into one of the most important automotive and motorsports events in the world, and we look forward to working with them in building the Classic 24 Hour to the same prestigious international status."
Classic 24 Hour at Daytona ticket packages include $250 Basic VIP and $500 Premium VIP options, both of which include a four-day access pass, infield VIP parking, garage and tower tours, featured driver-panel reserved seating, early access to the pre-grid fan walk, VIP race-start viewing from the deck of the DIS 500 Club and an official event poster and program.
The Basic VIP package includes Saturday-lunch only access to the JSI Logistics Drivers Lounge - the same hospitality complex used by Classic 24 Hour drivers and teams - while the Premium VIP option provides full four-day access to the JSI Drivers Lounge and the choice of either a Friday or Saturday parade lap on the legendary 3.56-mile DIS road course.
Information regarding VIP ticket packages for the Classic 24 Hour can be directed to
Tim Pendergast at
tpendergast@automotiveheritage.co. Information regarding sponsorships and vendor locations for the Classic 24 Hour can be directed to
Maya Bargar at
mbargar@automotiveheritage.co. Brian, Tim and Maya can be reached by phone at (904) 636-0027.
Next up on the 2017 HSR race event schedule is the Atlanta Fall Historics at Road Atlanta, September 14 - 17.