“The secret to saving successfully is surprisingly simple,” said Madeline Daniels, spokesperson for America Saves. “People with a plan to save are twice as likely to save successfully. Whether you are saving for a rainy day, your retirement, education, or another goal, America Saves Week is the perfect opportunity to set your savings goal, make a plan, and learn how to save the most effective way—automatically.”
“Individuals today hear many messages about spending, so it is critical to have programs such as America Saves Week that focus on saving,” said Employee Benefit Research Institute president and chief executive officer Lori Lucas. “As the education arm of the Employee Benefit Research Institute, it is ASEC’s mission to help inform and educate individuals on the steps they can take to save for their long-term financial security, and America Saves Week is an important part of that work.”
