Share your publications - highlight your work and link to it whenever possible
Make the post interesting - include a quote/fact from your work; aim to educate the reader
Use hashtags - put a hashtag on key words in your post, or create your own regular hashtag
- example: #WashUMed, #MillmanLab, #Diabetes
Imagery - use good quality images or a video to support your post
- always check the copyright for all imagery used
Tag other accounts - tag other accounts involved in your post content; such as other collaborators or organizations involved
Interact - the more you interact with others, the better!